Should we use a Brag Book?
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Should we use a Brag Book?
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Should You Use a Brag Book? Yes… But Only If You Use It Right
Brag books get a bad rap. Some salespeople swear by them. Others think they’re cheesy, outdated, or straight-up ignored. The truth? A brag book absolutely helps — but only when it’s used the right way.
In today’s Question of the Day, Coach Chris breaks down why the real power of a brag book isn’t the photos, reviews, or logos… it’s how you present it and when you bring it into the conversation.
In this episode, we cover:
- Why a brag book alone won’t save a weak presentation
- How to use it to establish early credibility without sounding arrogant
- The mindset shift from “look at us” to “this company is AWESOME”
- When a brag book builds trust — and when it actually hurts you
- How to make your company’s story feel natural, confident, and believable
If you sell residential HVAC, plumbing, or electrical services and want customers to feel confident choosing your company before price even comes up, this episode will help you turn your brag book into a trust-building tool — not a distraction.
🎧 Listen in and make your company’s greatness obvious… without saying it out loud.
Have a Question? - Submit your questions to chrish@nexstarnetwork.com