In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the keyword 'affordable dentist' and its implications for dental practices. He explores the varying definitions of affordability among patients, the reasons behind their search for affordable dental care, and who should consider targeting this keyword in their marketing strategies. Suggs emphasizes the importance of understanding patient intentions and offers actionable steps for practices to effectively utilize this keyword to attract more patients.

Takeaways:

• The keyword 'affordable dentist' is searched over 100,000 times a month.
• Affordability means different things to different people.
• Patients may look for dentists who accept their insurance when searching for affordability.
• Financing options can make dental care more accessible to patients.
• Not all dental practices should target the keyword 'affordable'.
• Fee-for-service practices may not benefit from targeting affordability.
• Tracking keyword performance is essential for effective marketing.
• Understanding patient intent can improve conversion rates.
• There is a significant opportunity in targeting less competitive keywords.
• Dental practices should evaluate their capacity before targeting affordability.

Chapters

00:00 The Affordable Dentist Debate

02:39 Understanding Patient Intentions

05:31 Who Should Target 'Affordable Dentist'?

07:48 Strategies for Targeting Keywords

10:31 Next Steps for Dental Practices

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