In this episode, Steve and Barry discuss the latest developments in AI search, Google's updates, and how publishers can adapt to the evolving landscape. They explore strategies for managing brand presence in AI overviews, the impact of Google's guidance on content creation, and practical steps for publishers to protect their content and reputation.

key topics
AI search landscape and recent updates
Google's guidance on generative AI content and effort
Managing brand presence in AI overviews
Publisher options for opting out of AI summaries
Implications of Google's updates for news publishers
Strategies for maintaining visibility and traffic
Understanding analytics and traffic data in AI context
Preparing for potential Google core updates
Balancing AI and traditional search results
Building unique, high-quality content for long-term success

00:00 Introduction and Beer Talk
02:53 AI Overviews and Branded Searches
05:48 Google's Guidance on AI Content
11:50 Potential Core Update and Its Implications
17:47 AI Mode and Publisher Considerations
26:32 Understanding Business Decisions in AI Contexts
27:59 Navigating AI Access and Visibility
30:10 The Unique Challenges for Publishers
32:11 The Importance of Original Content
35:30 Measuring Dependency on Google
37:21 The Dangers of Misinterpreting Data
40:39 Building Direct Relationships with Audiences
42:29 Long-Term Value Over Short-Term Gains
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Resources: https://www.publishingstrategies.co.uk/p/your-ai-reputation-is-being-built-offsite

Connect with Barry & Steve
SEO Summit 2026 - https://newsseo.io
Barry's Consultancy service: https://www.polemicdigital.com/
Steve's Consultancy service: https://www.stevenwilsonbeales.com/