Should you be running ads for your coaching business right now—or are you wasting money you don't have? In this brutally honest episode, Lidia sits down with Zach Spuckler, Facebook and Instagram ads expert and founder of Heart, Soul & Hustle, to cut through the noise and answer the question every coach asks: when is the RIGHT time to start running ads?

What you'll discover in this episode:
• The two currencies you can invest in your business: time vs. money (and why you need both)
• When coaches should actually start running ads—and the one thing you MUST have in place first
• Why the "ads stop working when you turn them off" argument is misleading (and what's really going on)
• The competency vs. outsourcing trap: why you can't hire an agency until you understand the fundamentals
• The trust recession: why marketing strategies from 2019 don't work in 2026
• From transactional to relational: how influencer marketing and personal branding are changing the coaching game
• Why showing your personality (yes, even your Taylor Swift obsession) is now a competitive advantage
• The sea of sameness problem—and how to stand out when everyone's shouting the same promises

This episode is packed with real talk about what it actually takes to succeed with advertising in today's market. Spoiler: it's not about having the perfect funnel or spending a fortune—it's about building relationships, showing up as yourself, and understanding your numbers. If you're ready to stop making excuses and start making strategic decisions about your marketing, this is the episode you need.

🔗 Connect with Zach:
Instagram: https://www.instagram.com/zachspuckler/
Website: https://www.heartsoulhustle.com/

🚀 Join MAGIC Activation Zone - a community where I make it easy for you to turn dreams into paying clients for MAGIC business builders: Mentors-Advisors-Guides-Instructors-Coaches

https://www.skool.com/a-zone

⏱️ TIMECODES:
00:00 Episode Introduction & Welcome
01:31 Meet Zach: The Facebook Ads Expert Behind Heart Soul Hustle
08:45 Personality Leads the Way
14:10 When Should Coaches Actually Start Running Ads?
18:44 The Organic vs Paid Advertising Debate
23:57 The Outsourcing Trap: Competency vs Convenience
28:39 From Employee Mindset to Business Owner Mindset
36:27 What Has Changed in Facebook Ads (And What Still Works)
38:15 The Trust Recession: Why Relational Transactions Matter Now
50:21 Do You Still Have a Chance in Today's Saturated Market?
58:49 Wrap Up & Where to Find Zach

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🔗 Connect with Lidia:

YouTube

https://www.youtube.com/@lidiachmel

LinkedIn

https://www.linkedin.com/in/lidia-chmel/

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