October ABC: Review, challenge, and connect for a more sustainable business

Sarah Bolitho shares a monthly business reset built around three simple prompts: one action, one belief to challenge, and one meaningful connection to make. The episode uses the autumn season as a metaphor for reviewing what is working, releasing what is draining you, and making space for better-fit clients and opportunities.

In this episode, Sarah also challenges the idea that busyness equals success, and encourages listeners to treat quieter periods as a strategic advantage rather than a failure.

ey topics

• Sarah frames October as a season of reflection, harvest, and release, both in nature and in business.
• She asks listeners to review their diary, client list, and work commitments with complete honesty.
• The core action is to rank clients and work by profitability and enjoyment, then notice which relationships may have run their course.
• She points out that energy-draining work can block space for more aligned, ideal clients to come in.
• Sarah challenges the belief that you must be constantly busy and constantly growing to be successful.
• She suggests using gaps in the calendar for review, evaluation, recovery, and strategic planning.
• She encourages listeners to define success for themselves, instead of adopting the industry’s definition.
• The connection focus is on building a strong support network, especially for people who work alone.
• Sarah recommends mapping out your network visually, from family and friends to accountants, coaches, educators, and peers.
• The monthly connection challenge is to make one meaningful connection with no expectation of a sale, referral, or immediate return.