Episodi

  • It’s Never Too Late to Rebrand Yourself!

    It’s Never Too Late to Rebrand Yourself!
    Oct 7 2025
    Rebranding isn’t just for businesses — it’s for you, too. 💫 Whether you’re in your 40s, 50s, or beyond, you can reinvent your story, your style, and your strategy. In this video, I share why rebranding is not about starting over, but about showing up more fully as who you are now.

    You’ll learn:
    ✨ What a personal rebrand really means
    ✨ How to align your brand with your current season of life
    ✨ The mindset shift that makes reinvention possible at any age It’s never too late to evolve, elevate, and shine in your next chapter. 💬 Drop a comment: What part of your life are you rebranding right now?

    📚 Want to go deeper? Check out my book Out of the Shadows and Into Your Light on Amazon.
    🎙️ Listen to my podcast “Love Lately” for real conversations about life, love, and growth after 50.
    📲 Follow me on TikTok @shinewithlee and Instagram: mrs_lee_rogers
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    15 min
  • Brand Brilliance: Are You Diluting Your Personal Brand and Not Allowing it to Shine?

    Brand Brilliance: Are You Diluting Your Personal Brand and Not Allowing it to Shine?
    Jul 7 2023
    In the competitive world we live in, building and maintaining a strong personal brand is more important than ever. But how can you ensure that your brand remains authentic, compelling, and consistent without dilution? Join us on today's captivating podcast that delves into personal branding, guiding you towards unlocking your full potential and not diluting your brand.
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    12 min
  • Crafting an Effective Summer Marketing Strategy: Winning Over the Seasonal Marketing

    Crafting an Effective Summer Marketing Strategy: Winning Over the Seasonal Marketing
    Jun 30 2023
    Summer brings not only sunshine and vacations but also unique opportunities for businesses to connect with their target audience in a vibrant and refreshing way. With the right summer marketing strategy, companies can leverage the season's energy and consumer behavior to boost brand awareness, drive sales, and foster customer loyalty. In this article, we'll explore key steps to create a successful summer marketing strategy that will help your business shine in the summer sun.
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    15 min
  • The Power of Knowing Your Target Market and Audience ... and Knowing The Difference

    The Power of Knowing Your Target Market and Audience ... and Knowing The Difference
    May 5 2023
    We often hear about knowing your audience. Whether you are taking the stage to speak or selling your services or products or even going on a job interview. Understanding what is valuable to others and what their needs are is crucial to moving to the next level in business and in relationships.

    This podcast will dive into knowing the power of understanding your target audience and your target market and the difference between the two.
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    13 min
  • Debunking 7 Myths of Personal Branding

    Debunking 7 Myths of Personal Branding
    Apr 24 2022
    Personal branding is absolutely necessary. So many people avoid or dismiss the importance of personal branding mainly because they don't understand it.

    This podcast will debunk 6 myths about personal branding.

    1.) Personal brands are for extroverts.

    2.) Personal brands or corporate brands.

    3.) Personal branding is social media.

    4.) Your personal brand is all about you.

    5.) A personal brand is your image or logo or colors.

    6.) Personal branding is manufactured.

    7.) Everyone has a brand.

    Listen to the podcast below and let me know your thoughts!
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    14 min
  • The Key Elements of Marketing Plan and Strategy

    The Key Elements of Marketing Plan and Strategy
    Nov 15 2021
    Marketing plans are critical for growing your business or organization. But, it doesn't need to be that difficult. In this episode, I will address how to create a simple marketing plan.
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    21 min
  • The Power & Purpose of Knowing Your Target Audience

    The Power & Purpose of Knowing Your Target Audience
    Nov 8 2021
    Understanding and knowing your target audience is so critical to growing your business or organization. Often business owners will hesitate to focus on a specific audience because they thing it means they are elminating other potential clients or customers. However, focusing on your ideal and target audience or buyer personas can actually GROW your audience. This episode will touch on a few ways you can determine who your audience is and the benefits of knowing your target audience.
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    17 min
  • Why Clarity Matter and How to Get It!

    Why Clarity Matter and How to Get It!
    Aug 3 2021
    Clarity is king if you want to grow your business and brand. In this episode, Lee highlights why clarity matters in your marketing strategy. She follows up with some tips on how you can work your way toward creating more clarity in your business and marketing.
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    18 min