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In this episode, Sarah Canning, Deenie Lee and Dan Smith look ahead to what 2026 will really mean for shared living — across PBSA, Build to Rent, co-living, university accommodation and later living.

We are sharing our predictions for this year:
- Where PBSA is likely to feel pressure — and where it will thrive
- How BTR continues to evolve as a mainstream rental product
- Why co-living’s growth will be quieter, but more meaningful
- What ongoing financial stress in higher education means for university accommodation
- Why rented later living remains one of the biggest long-term opportunities in housing

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Dan Smith is Founder of RESI Consultancy and Co-Founder of Verbaflo.AI Good Management.

Sarah Canning and Deenie Lee are Directors and Co-Founders of The Property Marketing Strategists - Elevating Marketing in Property.

Thank you to our season four sponsors:
Mystudenthalls.com - Reach thousands of students searching every month with 0% commission student accommodation listings.
Utopi - The smart building platform helping real estate owners protect the value of their assets.
Washstation - Leading provider of laundry solutions for Communal and Campus living throughout the UK and Ireland.

And our brand new sponsor:

Howden - With a lifetime of expertise, Howden provides tailored insurance, property risk management, and wellbeing solutions for accommodation providers across the UK.

Who this episode is for:

• PBSA and student accommodation professionals
• BTR, co-living and rental operators
• Property developers and investors
• University and higher education leaders
• Anyone working in or around housing policy and shared living