Have you ever wondered what it's like to work with the same person for seven years?

Most service providers can't name a client who's stayed that long. Today I'm bringing on the person who runs Brandi Mowles LLC behind the scenes: Janessa. She started out transcribing my YouTube videos (back when I thought I'd be a YouTube star), and now she runs payments, retention, the inbox, our emails, and our launches.

Our Strategist Society members submitted their questions at our live event, and we answered every one. No sugarcoating, y'all.

In this episode, you'll learn:

• The 2 interview questions I've asked every hire for seven years (and the answer that means "do not hire")
• Why Janessa has never been paid hourly, and how many hours she actually works (18 to 30 a week)
• The rinse-and-repeat yearly calendar that makes our business predictable
• Why she went from contractor to W-2 and back again (and what I broke after my first million)
• The end-of-day check-in that made her invisible work visible
• Janessa's #1 hiring tip, plus the tool I forgot we even pay for
• Why I'm more dependent on her than she is on me, and what every business owner should learn from that

Mentioned in this episode:

• Strategist Society: thestrategistsociety.com
• Conversions for Clients: conversionsforclients.com
• Tools: Notion, Scribe, HighLevel (FG Funnels), Stripe, Airtable, Slack
• Follow me on Instagram: @brandimowles

Ready to scale past $10K months?

Building a team that actually lets you work less starts with knowing how your business runs. Inside Strategist Society, we help service providers scale to $10K, $20K, and $30K months with strategist-level systems and a business that doesn't depend on you doing everything.

Loved this episode?

Screenshot it, share it to your stories, and tag me @brandimowles. And if you're one of our students, go tell Janessa thank you!

Now go do the dang thing.

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Welcome, welcome, welcome, y'all. These are my favorite episodes. It's not me jabbering on about something you should do in your business. It's the real story of someone who is out there doing the dang thing.

Meet Emma. She's a Brit living in Florida, a mom of two little girls, and a former child protection manager who had zero marketing background when she started running ads. Back in December, she got on a call with me and opened with, "I don't think I'm ready." She had one paying client and about $800 a month coming in.

Nine months later, she booked a $20,000 month and has a waiting list of clients with deposits paid and contracts signed. We get into exactly how that happened, the hard season she walked through along the way, and what she'd say to you if you're sitting on the fence right now.

In this episode, you'll learn:

• Why coming from a career that has nothing to do with marketing won't stop you from scaling an ads management business
• What to do after you've invested in a course that left you wanting more (and when the course isn't the problem)
• Why it can be easier to grow from almost zero than from $15K months
• The one thing Emma credits for her growth "without a shadow of a doubt," and how she kept it going when life got loud
• Why the clients who "came out of nowhere" didn't come out of nowhere
• What we found when we tracked Voxer check-ins against business growth inside Strategist Society last year
• How Emma changed her own discovery calls so they feel like a conversation instead of a pitch

Mentioned in this episode:

• Strategist Society: thestrategistsociety.com
• Conversions for Clients: conversionsforclients.com
• Follow Brandi on Instagram: @brandimowles

Ready to scale past $10K months?

If you've been stuck in your business and you want to hit those $5K, $10K, $15K, and $20K months like Emma did, head to thestrategistsociety.com and book a call with me. It's no stress. We're going to find out if I can support you. If I can, I'll share what that looks like. If I can't yet, I'll tell you, and I'll give you resources to use until you're ready.

Loved this episode?

Screenshot it, share it to your stories, and tag me @brandimowles so I can cheer you on. And tell me which part of Emma's story hit home for you.

Now go do the dang thing.

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

If your Black Friday plan starts on November 1st, you're already behind. And so are your clients.

Every year I watch it happen. Clients wait until November, everything gets rushed, and things aren't done well because nobody planned for it. Or worse, they skip it entirely because they think Black Friday is only for e-commerce. That couldn't be further from the truth.

So I brought on Andy Franco, one of our Strategist Society members, who has been in digital marketing for 23-plus years and has clients who make 30% of their yearly revenue in November. We are total marketing nerds in this one, y'all, and it's one of our longer episodes for a reason.

In this episode, you'll learn:

• Why you have "11 months to prepare for Black Friday" and what to focus on between now and the promo
• The exact message to send every client this week, and what to ask when they say no
• Why Black Friday is for your warm audience, not cold traffic (and why Advantage+ gets turned off)
• What makes a Black Friday offer a "wow," including options for clients who refuse to discount
• The four-day vs. eight-day sale, the six email schedule, and why Cyber Monday is the bigger buying day
• The minimum ad budget Andy and I both landed on without talking about it first
• How to run a Black Friday offer for your own service business without giving away all your time
• Andy's bonus tip: branded search campaigns on Google

Mentioned in this episode:

• Strategist Society: https://thestrategistsociety.com
• Conversions for Clients: https://conversionsforclients.com
• Andy's Black Friday Revenue Calculator: https://blackfriday.andyfranco.com/
• Connect with Andy Franco: https://andyfranco.com/
• Follow Brandi on Instagram: https://instagram.com/brandimowles

Ready to scale past $10K months?

Andy ran his agency for 11 years on 100% referrals, and he'll tell you himself it was feast or famine. Strategist Society is where he finally started marketing his own business with the same energy he gives his clients. If you're ready to be the strategist and not the button pusher, come join us at https://thestrategistsociety.com.

Loved this episode?

Screenshot it, share it to your stories, and tag me @brandimowles so I can see your Black Friday plan.

Now go do the dang thing.

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany