September Sales Up 108.5%: What Changed at Our Pizzeria
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September sales at Westshore Pizza Valrico reached $36,557, up 108.5% from last September.
I share the rewards results, Facebook ads, direct mail plan, box toppers, QR stickers, catering, and operational changes behind this month's update.
The comparison needs context. Last September included closures and inconsistent hours. September sales also fell 13.3% from August. Sales growth and profit are different measures.
Our newest change was a personal introduction in customer emails. Customers replied with encouragement and an opportunity to fix an order.
Your Takeout Tip: send one personal email this week. Introduce yourself, explain your role, share one useful detail, and invite customers to reply. Choose who will respond before you send.
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Upcoming events and appearances:
Pizza Expo Columbus 10/11-10/12
Pizza Tomorrow Summit (Orlando, FL) 10/25-10/27