Season#2 Episode#23 - The Ugly Truth About Lead Generation (and Why Most Agents Quit Too Soon)
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If you've ever wondered why your leads ghost you—or why that ad spend didn’t pay off immediately—this episode is your reality check. I lay it out clearly: lead gen is not a magic switch. It’s a long game built on consistency, trust, and strategy. If you’ve been treating lead gen like a last-ditch effort, you’ll want to hear this.
In This Episode:
✅ The #1 myth realtors believe about online leads
✅ Why most agents burn through their pipeline too fast
✅ The oil pipeline analogy that changes everything
✅ How your “non-buyers” could become your biggest profit source
✅ Why ignoring nurturing is silently killing your ROI
✅ The surprising buyer psychology shift agents keep missing
🔗 Ready for more tips? Tune in to hear the full episode and learn how to predictably attract new construction and luxury new construction buyers! Episodes updated weekly at The Iconic Agent Podcast http://www.theiconicagentpodcast.com
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