First Focus is funding a $20,000 AI project with Australian swimwear retailer Seafolly.

The goal: build a prompt-based AI knowledge agent that gives casual retail staff instant access to the operational info they need, so they spend less time searching and more time with customers.

The problemSeafolly runs over 30 stores globally with a highly casual workforce. New hires and existing staff regularly lose time hunting through SharePoint, group chats, and scattered process documents for answers to everyday questions. That pulls people off the shop floor and puts pressure on support teams.

What we're building

First Focus and Seafolly are developing a custom AI agent tailored for retail staff. Team members ask a question in plain language and get accurate, up-to-date operational guidance on the spot, without needing to raise a support ticket or chase a manager.

What this means for the business

- Faster onboarding. New casual staff get to answers quicker without waiting on someone to walk them through it.

- More time on the floor. Less time searching means more time serving customers.

- Fewer repetitive queries hitting the support desk.

- Better documentation over time. The system tracks unanswered questions, highlighting gaps in internal content.How the rollout works

The AI agent will be tested across five stores over three months. The team will measure adoption and accuracy before deciding on a wider rollout across the full retail network.

Learn more about First Focus CORE: https://www.firstfocus.com.au/services/core/