• Hope Giselle's journey before social media recognition
• Why her first career goal was becoming a professional makeup artist
• The unexpected path from beauty to activism
• The moment she realized people genuinely cared about her message
• Building influence through authenticity rather than trends
• The responsibility that comes with a public platform
• Creating a personal brand with purpose
• Why meaningful conversations matter more than chasing clout
• Lessons from public speaking and advocacy
• Staying true to yourself while growing an audience

Guest: Hope Giselle
Host: Steve Stanulis
Podcast: Screw The Clout

This episode explores how purpose, authenticity, and finding your voice can build a lasting brand in today's digital world.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

• Lauren's journey from insecurity to self-confidence
• Growing up in a traditional Italian family
• The impact of childhood trauma on adulthood
• Why limiting beliefs keep people stuck
• Understanding somatic healing and nervous system regulation
• The connection between trauma and financial success
• Breaking through "wealth blocks"
• Learning to trust your intuition
• The importance of slowing down and being present
• Cannabis, mindfulness, and authentic conversations
• Why silence is essential for personal growth
• Advice for anyone at a major crossroads in life
• How to reconnect with your true purpose
• Lauren's Somatic Wealth Recoding Technique
• The mission behind The World Needs Your Medicine podcast

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• Why building a brand is more important than chasing clout
• The realities of starting and growing a fashion business
• How authenticity creates long-term success
• The biggest challenges entrepreneurs face
• The importance of consistency and resilience
• Lessons learned from building a brand from the ground up
• Marketing strategies that focus on longevity instead of trends
• How personal branding influences business growth
• Balancing creativity with the demands of entrepreneurship
• Advice for aspiring entrepreneurs entering the fashion and beauty industry

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

• Aiesha's journey from blogging and Tumblr to becoming a full-time content creator

• How COVID accelerated the creator economy and opened new opportunities for influencers

• Why many creators struggle to monetize their audience despite having large followings

• The difference between going viral and building a sustainable personal brand

• Social media's impact on attention spans, productivity, and mental health

• The business strategy behind successful content creation

• Dating and relationships while living in the public eye

• Recognizing and dealing with "clout chasers"

• Building a strong content strategy and attracting the right audience

• Managing online criticism, negative comments, and public perception

• Unexpected and unusual brand partnership offers

• Why authenticity remains one of the most valuable assets online

• Understanding content pillars versus choosing a single niche

• Actionable advice for aspiring influencers, entrepreneurs, and creators

• Rapid-fire questions covering social media trends, influencer culture, and personal insights

Hosted by Steve Stanulis.

Subscribe to Screw The Clout for candid conversations with entrepreneurs, creators, influencers, and industry leaders sharing the realities behind success in the digital age.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

• Karena Dawn's journey from fitness enthusiast to successful entrepreneur
• Building the Tone It Up community and wellness brand
• The importance of mindset in achieving personal and professional goals
• Lessons learned through entrepreneurship and business growth
• Creating a meaningful impact through health and wellness
• The connection between physical fitness and mental well-being
• Developing confidence through consistency and self-care
• Navigating challenges, setbacks, and personal growth
• Finding purpose beyond external success
• Building healthy habits that last
• The role of community and support in long-term wellness
• Balancing career ambitions with personal fulfillment
• Advice for aspiring entrepreneurs and creators
• Living authentically in a world driven by social media and external validation
• Practical strategies for maintaining motivation and resilience

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• Siri Lindley’s early life experiences and how they shaped her mindset
• Navigating self-doubt and building personal confidence
• The impact of family challenges and emotional experiences
• Overcoming anxiety and developing mental resilience
• Embracing identity and choosing authenticity over external expectations
• Transition from athlete to world champion despite early struggles
• Lessons learned from setbacks, failures, and long-term persistence
• The reality behind success vs what people see on the surface
• Facing serious health challenges and redefining strength
• The importance of purpose, mindset, and personal responsibility
• How challenges can build character and long-term growth
• Siri’s current mission, including her work helping others and animal rescue initiatives
• Advice for anyone pursuing goals despite obstacles

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• Lucie shares only around 10% of her life online
• 90% of life is intentionally private and offline
• Boundaries protect mental health and relationships
• Audiences often think they know creators fully, but they don’t

• Married to her high school sweetheart
• Husband is private and camera-shy
• Opposite personalities create balance
• He grounds her in real life while she pushes him outside comfort zones

• Lucie approaches content as a business, not attention-seeking
• Long-term sustainability over viral moments
• Clean, intentional branding matters more than noise

• Former host/producer at Refinery29
• Built major YouTube series including challenge content
• Helped grow channel massively
• Used niche content first, then expanded personal brand later

• Turned down five-figure deals that didn’t fit her lifestyle
• Example: kitchen appliance partnership she didn’t actually use
• Refuses fake endorsements
• Chooses trust over short-term cash

• Many creators with more followers earn less
• Brands pay for trust, positioning, conversion, and professionalism
• Representation and negotiation matter greatly

• Viral moments help
• Long-term brand wins
• Better to build loyal fans than random followers

• Lucie says YouTube is strongest for real fans
• TikTok feels less community-driven
• Short-form hooks people in
• Long-form builds loyalty

• AI tools help editing, SEO, captions, clipping content
• But real human storytelling still wins
• Human connection remains valuable

• Social media is not “too late”
• Every year people say it’s saturated — they’re wrong
• Pick one niche and dominate it first
• Post across all platforms
• Let audience evolve with you over time

• Don’t rely on passion project income too early
• Build while stable financially
• Let it remain passion during growth phase
• Jump full-time only when numbers make sense

• Designing a life you enjoy daily
• Not making money while miserable
• Freedom, time, purpose, peace > status

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• Building the product from scratch at home
• Early struggles and limited traction
• Why most people would’ve quit at this stage

• Why she applied despite low numbers
• Expectations going in (and why they were low)
• What she actually wanted from the experience

• The size and setup of the room vs what viewers see
• Cameras being hidden and the real environment
• The sharks being far more approachable than portrayed
• “TV personalities” vs real people

• Fear of looking unprepared or failing publicly
• Handling nerves in a high-stakes environment
• Staying composed under scrutiny

• Why she didn’t expect to get one
• Choosing the right shark based on values
• The difference between what’s agreed on TV vs reality

• Surge in attention and brand visibility
• Increase in product sales
• How exposure alone can change a business

• You don’t need perfect numbers to take big shots
• Exposure vs investment—what matters more
• The importance of positioning and storytelling

• What people misunderstand about startup success
• Why “overnight success” is usually years in the making
• The gap between perception and truth

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.