Episodi

  • How Ethan Steele Built a Massive Following Through Comedy | The Reality of Being an Influencer

    How Ethan Steele Built a Massive Following Through Comedy | The Reality of Being an Influencer
    Oct 9 2026

    Host: Steve Stanulis · Guest: Ethan Steele · Podcast: Screw The Clout

    Topics Covered

    • Ethan Steele's background in competitive judo and his ambition to join the police.

    • How a friend inspired him to start making comedy content.

    • His first viral video and the excitement of reaching millions of viewers.

    • Building a following through repeatable comedy and POV videos.

    • The reality of being recognized by strangers and connecting with fans.

    • His first brand deal and how he got into influencer management.

    • Why he turned down certain opportunities instead of chasing quick money.

    • How much he has earned from a single sponsored post.

    • Advice for creators starting with zero followers.

    • Why consistency and originality matter more than waiting for the perfect moment.

    • The pressure of monitoring views and comparing video performance.

    • How social media can affect confidence and mood.

    • Brand partnerships, sponsorship decisions, and staying authentic.

    • Ethan's views on cancellation, online relevance, and the reality of influencer lifestyles.

    • His plans to expand into long-form YouTube content.

    • Why staying approachable and responding to followers matters.

    Episode Timestamps Timestamps are approximate and based on the supplied transcript. TimestampTopic00:00Introduction to Ethan Steele01:40From competitive judo to content creation05:30Finding his style of comedy content07:10Posting his first videos09:50The experience of going viral14:00Growing an audience and handling attention17:00Competition, confidence, and staying focused24:20Getting recognized by fans28:00Early brand deals and influencer income30:00Brand management and choosing partnerships33:00Advice for aspiring content creators36:30Consistency, views, and the pressure to perform39:00Rapid-fire questions about influencer life40:00Earnings from a single post41:00Brand deals Ethan would refuse42:25Cancellation versus becoming irrelevant43:35The reality behind influencer lifestyles44:00Ethan's future plans and long-form YouTube46:00Closing conversation

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    48 min
  • Dhawani Chugh – Taking Fashion Trends and Making Them Her Own

    Dhawani Chugh – Taking Fashion Trends and Making Them Her Own
    Sep 25 2026
    Background & Immigrant Experience

    • Origins & Relocation: Dhawani moved from India to Edmonton, Canada, at age 12 or 13, experiencing significant culture shock around diversity, food, clothing, and accents before eventually settling in Toronto.

    • Social Media in India: She noted how platforms like Instagram give women in India freedom and financial independence.

    Personal Growth & Authenticity

    • Overcoming High School Bullying: Dhawani shared that she was bullied in junior high/high school for not fitting conventional beauty norms (e.g., loud clothes, not shaving).

    • Authenticity as a Brand: Embracing her authentic self and showing unedited, makeup-free, or natural looks ultimately helped her connect deeply with her female audience.

    Career Pivot & Viral Breakthrough

    • The Pivot from Comedy to Fashion: She spent five years creating comedy skits before taking a year-long break to transition into combining fashion with comedic elements.

    • Breakthrough Content: Her highest-performing video series showcased "hijabi versions" of her outfits, promoting inclusivity and inspiring a trend among other creators.

    Creator Strategy & Advice

    • Consistency Over Algorithms: Dhawani emphasizes that consistency is the most important factor for growth—creators shouldn't get attached to immediate view counts or base their entire career on a single video.

    • Dealing with Hate Comments: She manages negative comments by maintaining perspective, recognizing that online vitriol often comes from miserable or anonymous accounts.

    • Monetization & Pitching: She notes that fashion brands often prefer gifting over cash payments initially, and creators must proactively pitch to brands rather than waiting for deals to come to them.

    AI & Content Creation

    • Authenticity vs. AI: Dhawani views AI as a tool for brainstorming and overcoming creative slumps, but believes human authenticity, intuition, and real connection can never be fully replaced.

    Rapid-Fire Q&A

    • Platform Preference: Instagram

    • Dream Celebrity to Style: Zendaya

    • Dream Brand Collaboration: SKIMS

    • Favorite City: Toronto

    • Ultimate Bucket List Goal: New York Fashion Week

    • Backup Career Plan: Professional Boxing


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    48 min
  • Cherie DeVille: From Physical Therapist to Adult Star, Entrepreneur & 4.5M-Follower Creator

    Cherie DeVille: From Physical Therapist to Adult Star, Entrepreneur & 4.5M-Follower Creator
    Sep 11 2026
    Cherie DeVille's story begins long before adult entertainment. She was already a licensed physical therapist with a successful career when she began exploring modeling. She was also a professional swing dancer and participated in 1940s-style pinup modeling. A photographer introduced her to Model Mayhem, where she began taking modeling work on the weekends. What started as a way to earn some extra money eventually led to an opportunity to travel to Los Angeles and shoot an adult film. Cherie describes the decision as less of a career move and more of a bucket-list experience. She wanted to be able to look back on her life and know she had taken unusual opportunities rather than wondering what might have happened. But after her first film, something unexpected happened: she loved it. The work, the production environment, the people, and the creative side appealed to her personality. What she initially considered an experiment gradually became a legitimate career. From Performer to Business Owner One of the most interesting parts of the episode is Cherie's explanation of how the economics of the industry have changed. When she began, performers largely worked for production companies. Those companies controlled the production, including the crew, wardrobe, makeup, locations, distribution, and marketing. Today, the barrier to becoming an independent creator is dramatically lower. Cherie explains that creators can now produce and distribute their own material with minimal equipment and infrastructure. The result is an industry where performers can increasingly operate as their own companies rather than simply working for someone else's production. How OnlyFans Changed the Game Cherie believes OnlyFans fundamentally changed the relationship between creators and audiences. The important innovation wasn't simply selling videos online. It was creating a system where fans could interact directly with performers. That created a new business model based around content + personal interaction + audience relationships. Cherie explains that she can earn more through direct fan interaction even while selling more traditional content elsewhere. Custom content and personal communication allow fans to feel much closer to the creator they follow. The New Creator Economy Steve asks whether someone starting an OnlyFans account today has already missed the opportunity. Cherie's answer is no—but with an important qualification. She argues that modern adult entertainment is increasingly a marketing business. Building an audience on platforms such as Instagram, Reddit, YouTube, Twitch, or other social platforms can be more important than simply being a talented performer. In other words: Build the audience first. Then monetize the attention. That idea fits directly into the philosophy of Screw the Clout: understanding attention, personal branding, entrepreneurship, and what happens when you turn an audience into a business. Cherie vs. The Character Perhaps the biggest misconception about Cherie is that her on-screen personality represents who she is privately. She explains that “Cherie DeVille” is essentially a brand and character designed around a particular fantasy and audience expectation. Off camera, she's much more introverted and nerdy than people might expect. She enjoys: Video gamesDungeons & DragonsPuzzlesBooksTeaSpending time at homeHer cat That contrast between the public persona and the private individual is one of the most revealing parts of the conversation. Fame or Money? During the rapid-fire segment, Cherie chooses money over fame. Her reasoning is surprisingly practical: money can create security and generational wealth, while excessive fame can eliminate the ability to live a normal life. She says she would actually prefer maintaining enough anonymity to be able to go grocery shopping without constantly being recognized. The Final Message The episode ends with one of Cherie's strongest answers. When Steve asks what she would say to someone who is ready to quit pursuing their dream, Cherie argues that people shouldn't abandon their passions simply because those passions aren't immediately profitable. You may need a conventional job to pay the bills, but that doesn't mean you have to stop creating, performing, painting, dancing, making music, doing comedy, or pursuing whatever genuinely gives you purpose. Her underlying message is simple: Money is necessary, but passion is necessary too. And you don't need anyone else's validation to keep pursuing something that matters to you. Guest Cherie DeVille Adult entertainer, creator, entrepreneur, and social-media personality. Find Cherie Cherie directs listeners to cheritaville.com, where she says fans can find her writing, blogs, social media, and links to her various creator platforms. Podcast Screw the Clout with Steve Stanulis A podcast about fame, influence, entrepreneurship, personal branding, and the people behind the public image. Hosted by Simplecast, an...
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    52 min
  • Hope Giselle: Building a Personal Brand Through Authenticity, Advocacy & Purpose | Screw The Clout

    Hope Giselle: Building a Personal Brand Through Authenticity, Advocacy & Purpose | Screw The Clout
    Aug 7 2026
    In this episode:
    • Hope Giselle's journey before social media recognition
    • Why her first career goal was becoming a professional makeup artist
    • The unexpected path from beauty to activism
    • The moment she realized people genuinely cared about her message
    • Building influence through authenticity rather than trends
    • The responsibility that comes with a public platform
    • Creating a personal brand with purpose
    • Why meaningful conversations matter more than chasing clout
    • Lessons from public speaking and advocacy
    • Staying true to yourself while growing an audience

    Guest: Hope Giselle
    Host: Steve Stanulis
    Podcast: Screw The Clout

    This episode explores how purpose, authenticity, and finding your voice can build a lasting brand in today's digital world.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    46 min
  • Healing Trauma, Rewiring Wealth & Finding Your Purpose | Lauren Eliz (Lauren of Love) | Screw the Clout

    Healing Trauma, Rewiring Wealth & Finding Your Purpose | Lauren Eliz (Lauren of Love) | Screw the Clout
    Jul 24 2026
    • Lauren's journey from insecurity to self-confidence
    • Growing up in a traditional Italian family
    • The impact of childhood trauma on adulthood
    • Why limiting beliefs keep people stuck
    • Understanding somatic healing and nervous system regulation
    • The connection between trauma and financial success
    • Breaking through "wealth blocks"
    • Learning to trust your intuition
    • The importance of slowing down and being present
    • Cannabis, mindfulness, and authentic conversations
    • Why silence is essential for personal growth
    • Advice for anyone at a major crossroads in life
    • How to reconnect with your true purpose
    • Lauren's Somatic Wealth Recoding Technique
    • The mission behind The World Needs Your Medicine podcast

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    43 min
  • From Fashion to Business: Marissa Rochè Reveals What It Really Takes to Build a Brand

    From Fashion to Business: Marissa Rochè Reveals What It Really Takes to Build a Brand
    Jul 10 2026
    • Why building a brand is more important than chasing clout
    • The realities of starting and growing a fashion business
    • How authenticity creates long-term success
    • The biggest challenges entrepreneurs face
    • The importance of consistency and resilience
    • Lessons learned from building a brand from the ground up
    • Marketing strategies that focus on longevity instead of trends
    • How personal branding influences business growth
    • Balancing creativity with the demands of entrepreneurship
    • Advice for aspiring entrepreneurs entering the fashion and beauty industry

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    43 min
  • From Clout to Cash: How Aiesha Beasley Built a Real Business From Social Media | Screw The Clout

    From Clout to Cash: How Aiesha Beasley Built a Real Business From Social Media | Screw The Clout
    Jun 17 2026

    • Aiesha's journey from blogging and Tumblr to becoming a full-time content creator

    • How COVID accelerated the creator economy and opened new opportunities for influencers

    • Why many creators struggle to monetize their audience despite having large followings

    • The difference between going viral and building a sustainable personal brand

    • Social media's impact on attention spans, productivity, and mental health

    • The business strategy behind successful content creation

    • Dating and relationships while living in the public eye

    • Recognizing and dealing with "clout chasers"

    • Building a strong content strategy and attracting the right audience

    • Managing online criticism, negative comments, and public perception

    • Unexpected and unusual brand partnership offers

    • Why authenticity remains one of the most valuable assets online

    • Understanding content pillars versus choosing a single niche

    • Actionable advice for aspiring influencers, entrepreneurs, and creators

    • Rapid-fire questions covering social media trends, influencer culture, and personal insights

    Hosted by Steve Stanulis.

    Subscribe to Screw The Clout for candid conversations with entrepreneurs, creators, influencers, and industry leaders sharing the realities behind success in the digital age.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    51 min
  • From Fitness Icon to Wellness Leader: Karena Dawn’s Journey

    From Fitness Icon to Wellness Leader: Karena Dawn’s Journey
    Jun 1 2026
    • Karena Dawn's journey from fitness enthusiast to successful entrepreneur
    • Building the Tone It Up community and wellness brand
    • The importance of mindset in achieving personal and professional goals
    • Lessons learned through entrepreneurship and business growth
    • Creating a meaningful impact through health and wellness
    • The connection between physical fitness and mental well-being
    • Developing confidence through consistency and self-care
    • Navigating challenges, setbacks, and personal growth
    • Finding purpose beyond external success
    • Building healthy habits that last
    • The role of community and support in long-term wellness
    • Balancing career ambitions with personal fulfillment
    • Advice for aspiring entrepreneurs and creators
    • Living authentically in a world driven by social media and external validation
    • Practical strategies for maintaining motivation and resilience

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    40 min