Screw It, Let’s Try: Beau Basinger’s Pivot from Road-Warrior Marketing to Purpose-Driven Content
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Screw It, Let’s Try: Beau Basinger’s Pivot from Road-Warrior Marketing to Purpose-Driven Content
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In this episode of Beyond the Leap, host Brenda Jones welcomes photographer-turned-content-strategist Beau Basinger, whose mantra “screw it, let’s try” carried him from sleeping in a pickup after a real-estate crash to running Beaudacious Media and crafting viral reels for growth-minded founders.
Together, Brenda and Beau unpack:
- Shutdown to Startup – how COVID wiped out Beau’s six-figure experiential-marketing career and pushed him to monetize photography overnight.
- Mentorship ≠ Expense, It’s a Time Machine – why maxing an $11k credit card on coaching shaved years off his learning curve.
- Authenticity over Polish – conquering imposter syndrome, using vulnerability as a sales magnet, and the three-second storytelling hook that stops the scroll.
- Engagement Flywheel – the 15-minute “compliment sprint” that turns strangers into superfans (and clients).
- Creator Toolkit – low-cost gear, bio-funnel must-haves, and landing-page tactics that monetize a modest audience.
If you’re ready to turn uncertainty into opportunity—and build revenue on the far side of fear—hit play, take notes, and start saying “screw it, let’s try.”
Listen to more episodes on Mission Matters:
https://missionmatters.com/author/brenda-jones/
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