Another CPG podcast crossing you schmoozers’ desk and we’re going out with a bang. Before Schmoozing With Span hits pause on CPG for the next two months, Span sits down with Kiki, co-founder of Sourmilk.

Kiki schlepped over 8,000 yogurts by hand, bootstrapped her way through the brutal early days of CPG, and built Sourmilk with a background in private equity, social media guru, and pure hustle. If you’ve ever wanted a real look at what it takes to build a consumer packaged goods brand this is the episode.

Go tell kiki you loved this episode and share

the love with Sourmilk!

WAKE UP CHICKIANAS ITS YOUR MOTHER HEN. You know Aja Win from TikTok: chaotic fashion hauls, elite niche vocab, and her unhinged sparkle.

In this episode of Schmoozing with Span, we sit down with Aja Win to dive deeper into how niche language builds community how dealing with health issues weirdly gives you chutzpah the kind that makes you show up louder, funnier, and more honest online.

Unfortunately, I was sick with basically no voice during this episode. Character-building. Still worth it.

Follow along on socials 🐣❤️💕

TikTok Schmoozing:https://www.tiktok.com/@schmoozingwithspan?_r=1&_t=ZT-92etXKaEm58

Insta Schmoozing:https://www.instagram.com/schmoozingwithspan?igsh=MWJ1cHJ4bHc0Mmp4MA%3D%3D&utm_source=qr

TikTok Aja:https://www.tiktok.com/@ajawin?_r=1&_t=ZT-92etU0JYdHq

Insta Aja:https://www.instagram.com/ajawin?igsh=MW41MGxtYjJpZXRxZQ==

THIS IS NOT A CPG PODCAST. I think in another lifetime I was meant to be a venture capitalist, as I’m literally on the frontlines of the NYC CPG girlies community.

This week I’m joined by my camp friend, college friend, fellow Jersey girl, and CPG bestie Gillian. Tons of synergies. The lore runs deep, at camp I was supposed to crown Gillian because we were the queens aka our version of big little…except she ended up having someone else crown her. Important lore. Still unpacking.

Years later, weve rekindled over her making the best HOUSE MADE NUT MILK IN NYC @notyourmommasnutmilk, and now she’s launching G’s Cheez in 2026.

We get into the behind-the-scenes of starting a business, breaking into the NYC CPG scene, and how camp, college, New Orleans, and Jersey shaped her founder brain and life trajectory. It’s startup talk, friendship lore, and zero pretending this is a traditional business podcast. This episode is giving I How Built this & The Toast had a baby.

Follow along for G’s Cheez journey below: