In this episode of Scene Support, Scott sits down with Caroline Borolla, founder of Clarion Call Media, to unpack what music PR actually looks like in 2025—and why it’s harder, messier, and more human than most people realize.

Caroline traces her path from college radio, journalism, and record stores to building a DIY-minded PR company that works with independent bands, labels, and festivals without compromising ethics or authenticity. Together, they talk candidly about the collapse of print media, the rise (and problems) of pay-to-play blogs, navigating album vs. tour press, realistic timelines for releases, and why mid-level bands often struggle more than new or established acts.

The conversation digs into expectations versus reality—what publicists can and can’t do, how bands and labels should think about long-term growth instead of instant results, and why story, community, and trust still matter more than algorithms. Caroline also shares practical insights on pitching, release lead times, burnout, boundaries, and why she only works with music she genuinely believes in.

An honest, wide-ranging look at independent music promotion from someone who’s been inside the system long enough to know what’s broken—and what still works.

Clarion Call

https://www.instagram.com/clarioncallmedia/

https://www.clarioncallmedia.com/

DCxPC Live

https://www.instagram.com/dcxpc_live

https://www.facebook.com/dcxpcbooking

https://dcxpclive.com

Intro Song & Outro Song By Joshua "Danger" Dobbs

Executive Producer: Trev Allen ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/struggling_artist_record_club/⁠⁠⁠