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As a mental health practice grows, maintaining alignment across teams, departments, and leadership can become just as important as increasing revenue or expanding services. In this episode, we sit down with Kim Long to explore the often-overlooked foundations of sustainable growth: a clear mission, well-defined values, and behavioral pillars that guide everyday decisions. Together, we discuss why organizational health matters, how leaders can create alignment as their teams expand, and what happens when culture is left to chance. Our guest, Kim Long, shares practical insights on translating mission and values from words on a page into behaviors that shape hiring, onboarding, leadership, accountability, and team development. Whether you're leading a small group practice or preparing for your next stage of growth, this conversation will help you build a stronger, more cohesive organization—one that can scale successfully without losing the heart of the work that inspired it in the first place.

What You'll Learn:

• Why mission, values, and culture become increasingly important as a mental health practice grows
• How clearly defined values can guide decision-making, leadership, hiring, and team development
• Common challenges practices face when scaling and how misalignment can impact team morale, retention, and organizational health
• Strategies for hiring and onboarding team members who align with the organization's mission and values

Bio:

Kim Long is a Registered Psychologist and the founder and director of Dóchas Psychological Services in Spruce Grove, Alberta. Known for her honest, down-to-earth approach, Kim brings warmth, humor, and practical insight to conversations about mental health. Kim grew up a military base brat before spending a decade as a teacher and eventually earning her Master’s in Counselling. This patchwork background has given her a unique appreciation for the different ways people experience and respond to life’s challenges. Whether she’s working with clients or speaking to an audience, Kim has a gift for making complex psychological concepts feel relatable and approachable. She leaves people with a deeper understanding of themselves, a fresh perspective, and practical strategies they can use long after the conversation ends.

Connect with Kim Long:

https://www.dochaspsych.com/

https://www.instagram.com/dochaspsych/

https://www.facebook.com/DochasPsych/

Dr. Margo Jacquot is the award-winning founder and Chief Care Officer of The Juniper Center, one of the largest woman-owned counseling and therapy practices in the Chicago area. With over 20 years of experience, she specializes in trauma recovery, addiction treatment, and LGBTQ-affirming therapy. Dr. Jacquot is also the host of the "Mental Health Business Mentor" podcast, where she shares insights on running a successful mental health practice.

thejunipercenter.com

Connect with Dr. Margo Jacquot:

• Website: thejunipercenter.com
• Instagram: @thejunipercenter
• Facebook: The Juniper Center