Scalable Architecture of Customer Delight | Dev Amritesh (ex- CMO Dominos, COO Dunkin, CEO Subway)
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Scalable Architecture of Customer Delight | Dev Amritesh (ex- CMO Dominos, COO Dunkin, CEO Subway)
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What does relatability really mean in customer experience?In this candid conversation, Amritesh who served as 𝗖𝗦𝗢 at Compass Group Global, 𝗖𝗘𝗢 at Culinary Brands India (Subway & Lavazza), 𝗠𝗗 Compass Group India, 𝐂𝐁𝐎 & 𝗖𝗠𝗢 Domino's India , 𝗖𝗢𝗢 at Dunkin' India ,unpacks how brands can move beyond surface-level CX to create experiences that truly connect.From his reflections on why customers hate losing control, to the importance of post-consumption engagement, to the danger of mistaking metrics for outcomes, Dev reframes how leaders should think about CX in a digital, AI-enabled world.In this episode:Why good advertising kills bad products fasterThe real reason customers hate — and how to fix itWhy CX excellence begins after the purchaseThe shift from data-driven personalization to human relatabilityHow AI can simulate empathy and context at scaleWhy your employee experience defines your customer experienceThis isn’t a conversation about dashboards or KPIs — it’s about the deeper system of trust, control, and meaning that defines modern customer experience.