Episode #7: HitchFire

We sat down with Evan Currid, founder of HitchFire and Tepui Roof Top Tents, along with Justin Bergson, HitchFire's Marketing Manager, for one of our favorite conversations yet about entrepreneurship, innovation, community, and the passion behind building products that genuinely improve the outdoor experience.

From the early days of importing rooftop tents out of Venezuela and launching Tepui with little more than eBay, Craigslist, and a homemade website, to creating an entirely new category of hitch-mounted cooking systems, Evan shares the mindset that has helped him build not one, but two influential outdoor brands. Justin brings the perspective of joining an established company and helping grow it into a brand people genuinely connect with by focusing on authenticity, customer feedback, and telling real stories instead of relying on flashy marketing.

We also dive into what it really takes to build a loyal community, why listening to your customers matters more than chasing trends, the lessons learned from launching a company during a pandemic, the importance of getting outside and disconnecting from technology, and why "never stop swimming" has become Evan's guiding philosophy for both business and life. If you're passionate about overlanding, camping, entrepreneurship, product design, or simply hearing the stories behind companies that are shaping the outdoor industry, this is an episode you won't want to miss.

Follow HitchFire:

All The Socials: @hitchfire

www.hitchfire.com

As always, thanks for listening and supporting San Francisco Overland.

#EscapeFogCity