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What if sales was never about selling — and always about knowing yourself first?

Anna Hockett went from a broadcast journalism degree to turning down an anchor job, to closing million-dollar software deals, to Director of Sales & Account Services at Nei-Turner Media Group — home of Brava, Persona, and Chicago Style Weddings. In this episode of Unwritten, she and Steph get into the part of sales nobody puts in the training manual: the fear underneath it.

Steph opens up about why she kept her photography rates low for years — the not-good-enough story, the fear that clients would be mad at her, the comparison trap — and how resentment and burnout finally forced the change. Anna shares the boardroom moment where she asked a furious CEO the question no one else would ask, why she used a fake name on cold calls to get over the hump, and what she learned about walking away from a client who isn't the right fit.

Together they land on something bigger than sales: your biggest blocks become your building blocks. The most troubled vines make the best wine. And the validation you've been waiting for was never coming from out there anyway.

Whether you're a business owner, a creative pricing your work, or someone who flinches at the word "sales" — this one's about confidence, connection, and finally knowing what you bring to the table.

Listen to Anna's Podcast Here: https://podcasts.apple.com/us/podcast/the-anna-angle/id1830016709

Link to Brava magazine: https://bravamagazine.com/

Topics: sales confidence, raising your prices, imposter syndrome, knowing your worth, women in business, entrepreneurship, self-worth, mindset, personal branding, storytelling, marketing.

Tags: sales confidence, how to raise your rates, knowing your worth, women in business, imposter syndrome, sales mindset, pricing your services, entrepreneur mindset, self-worth, personal branding, storytelling marketing, Brava Magazine, Persona Magazine, Madison Wisconsin business, Unwritten with Steph

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