SME & Entrepreneur Podcast copertina

SME & Entrepreneur Podcast

SME & Entrepreneur Podcast

Di: Craig Murray
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This podcast's purpose is to curate authentic, easily digestible, relevant business content that will help you. We talk to business owners, founders, and entrepreneurs and ask them questions that helped their business journey; we extract information from our guests that will help you move forward in your career. Whether you are starting a business or have 20 years experience, this podcast will add value!Craig Murray Economia Gestione e leadership Leadership
  • Building Brands and Leads with Social Media - Guest Kristy Campbell
    Jul 24 2023

    We explore Kristy Campbell's creative evolution from a 100-day design challenge to the development of Pink Pony Creative, a multi-6-figure global brand. Discover the secrets behind building brands and generating leads through the influential force of social media. Kristy shares invaluable social media strategies and tells the story of how she ended up on the world stage at Adobe MAX. Listen to Kristy's captivating journey, where you'll gain insights into the art of brand growth through TikTok and Instagram. Discover the power of authenticity and creativity in transforming ideas into successful businesses. Tune in to unlock your brand's potential with the magic of social media! www.nzsmeefestival.com

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    52 min
  • Scaling Success: Todd Welling's Journey from Startup to 450+ Staff Across 7 Countries!
    Jun 22 2023

    Overdose now have over 450+ staff in 7 countires, all founded here in NZ - Meet Todd Welling, Co-founder of Overdose - The Anti-Agency, Agency!

    Get ready to revolutionize your perspective on digital success. Join us as we delve into the mind of Todd Welling, the co-founder of Overdose, The Anti-Agency, Agency. Forget traditional approaches and embrace a disruptive mindset that produces real business outcomes. Buckle up for an exhilarating discussion on entrepreneurship, being different versus being better, and the secrets behind a people-led company. Don't miss this game-changing episode with Todd Welling, a true visionary in the world of digital innovation.


    Todd is also one of our headline speakers at SME&E Growth in Welington, 11/12 July 2023 jump on ur website for the details.

    https://www.nzsmeefestival.com/

    Overdose website

    https://overdose.digital/about-us/

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    57 min
  • Brand advice for businesses
    Jun 16 2023

    Explore the power of branding. Guest - Ciaran Jack, the Founder of Obvious Brand Partner (OBP), specialising in brand and design solutions.

    Brand is often misunderstood as just a logo, but Ciaran takes us on a deep dive into the true essence of branding. We learn that OBP's approach goes beyond mere visual aesthetics, as they craft brand solutions that are purposeful and grounded in business sensibility.


    One of the key topics we explore is brand strategy. Ciaran emphasises the importance of defining your brand's values, vision, mission, and market position. By doing so, you can create a strong foundation for your brand and establish a unique identity that resonates with your audience.


    We also explore how OBP helps businesses curate their brand. Ciaran sheds light on the concept of tone of voice and how it can be used to characterise a brand. Through thoughtful and intentional branding, businesses can effectively communicate their messages and connect with their target market.


    Tune in as we uncover valuable insights about branding and discover what your brand might look like now, and how you can shape it for the future. Join us on this captivating journey with Ciaran Jack, Founder of Obvious Brand Partner, and gain a fresh perspective on the power of branding and design.


    (Obvious Brand Partner, or OBP, is a company that specializes in brand and design solutions. They believe that brand is more than just a logo and offer services that help businesses define their values, vision, mission, and market position. Through their expertise in tone-of-voice and brand strategy, OBP helps businesses create purposeful and visually captivating brands.)


    https://obvious.agency/

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    45 min
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