S5: Ep 3 We Need to Talk About AI Burnout
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S5: Ep 3 We Need to Talk About AI Burnout
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Are we using AI smarter or just more? In this episode of CMO's Offscript, Laura, Amanda, and Nisha get real about the AI conundrum hitting marketing teams right now: more tools, more content, more overwhelm and somehow, less thinking. They dig into why AI is creating a DIY trap that's overloading individuals, burying reviewers in slop, and quietly eroding the critical thinking skills we all need. Plus, Nisha shares how she built a personal AI chief of staff that actually works (and how it took a full Saturday to set up right). In this episode: Why the person reviewing AI content is now the most overwhelmed person on your team The difference between using AI as a thought partner vs. handing it your brain How to use agents for the mind-numbing stuff and protect your thinking for everything else Why the brief isn't dead (but your strategy still has to come from you) The line between helpful automation and a car that drives you to the pharmacy without asking If you're a marketer navigating the AI era and wondering why it all feels like too much, this one's for you. Subscribe for new episodes and drop your thoughts in the comments. How are you using AI on your team right now?