S3E7: When Marketing Is a Mystery, Trust What You Can Count On
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S3E7: When Marketing Is a Mystery, Trust What You Can Count On
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Nobody really knows what's working in marketing right now, and Tayler Cusick Hollman, co-founder of Enji, is comfortable saying so. AI dropped a giant boulder into a dusty patch, and until the dust settles, she's putting her energy into what she can actually count on.
We're breaking down:
- Why tracking your numbers keeps you honest about what's working (and why nothing in marketing is precious)
- The ads, PR, and events experiments that didn't pay off, and why she's still glad she tried them
- Why Tayler is the face of Enji on purpose, and what getting rejected every day has taught her about trust
- How she and her husband built a bootstrapped company on three part-time contractors, with no paychecks for themselves
- What's next for Enji? Connecting your marketing to Claude and ChatGPT instead of competing with them
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