Is AI really going to replace your virtual assistant? In this episode, Katie and Noel sit down with Ashley Kay, founder of Champagne Collective, to debunk the biggest myths circulating online about VAs and AI. Ashley runs a thriving VA and OBM agency supporting nearly 100 female-owned businesses worldwide, and she's got strong opinions about the "AI will replace VAs" narrative flooding social media.

You'll discover why AI is a powerful tool but not a replacement for human strategic thinking, empathy, and authentic brand voice. Ashley shares fascinating insights from her agency's experience: 50% of clients want AI everywhere, while the other 50% strictly forbid its use. She explains how VA roles are actually evolving upward into strategic OBM positions as AI handles repetitive tasks, the critical importance of transparency when using AI in client work, and why consumers can instantly spot AI-generated content (and why that matters for your business).

Perfect for business owners navigating the AI-versus-human support decision, VAs worried about their future, and anyone who wants to understand how to combine AI tools with human talent effectively.

Learn more about Champagne Collective at champagnecollective.co and follow Ashley on Instagram.

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