Sales teams don’t miss their numbers because they are lazy, unmotivated, or unwilling to hustle.
They miss because leadership is absent, inconsistent, or undefined.

In this episode of The Selling Point Podcast, Anthony Nicks is interviewed by guest host Jordan Edwards of the #Clocked In podcast for a candid, wide-ranging conversation on what actually drives sales performance in B2B organizations.

Anthony shares his unconventional journey from mechanical engineering into complex B2B sales and explains why sales success has far more to do with process, accountability, and leadership systems than personality or persuasion.

This conversation dives into:

• Why most sales teams fail even when effort is high
• The danger of promoting top salespeople into management roles
• Why hope and hustle are not sales strategies
• How real sales processes are built and refined over time
• The mindset shift salespeople and leaders must make to learn from failure
• Why small and mid-sized businesses struggle with sales leadership
• How fractional sales management fills a critical gap for CEOs and owners

If you are a CEO, business owner, or sales leader responsible for revenue but frustrated by inconsistent results, this episode will challenge how you think about sales and leadership.

Sales is not about talking louder, closing harder, or working longer hours.
It is about building a system that works even when you are not in the room.

What to learn more:

https://transformativesalessystems.com/

Book a free 30-minute call:
https://calendly.com/anthony-nicks/30min

Straight talk for CEOs and business owners who want a sales engine that works.