What happens when a fifth-generation ranch kid earns a PhD in molecular biology and decides to rebuild the bridge between land and table? We sit down with Keven Johnson to unpack how a century-old Wyoming ranch now feeds Utah families and top restaurants through a modern, transparent, and surprisingly intimate supply chain.

Keven grew up branding calves and rolling hay near Lusk, Wyoming, then dove deep into lab life, grants, and postdoc work. Along the way, he noticed what most of us miss: the farther we get from our food, the more we lose in flavor, nutrition, and trust. After his family’s ranch earned a centennial recognition, he felt a responsibility to carry it forward—e-commerce, farmers markets, and direct-to-consumer beef that tells you exactly where it came from. His dry-aged steaks and ground beef quickly earned a following, from Wheeler Farm regulars who text orders to chefs who judged the product by taste, texture, and consistency.

Scaling real beef takes patience and planning. Keven explains the 18–24 month timeline behind every pound, the careful balance between restaurant sourcing and market customers, and the choice to grow without compromising quality. We get into big ag versus small ranching, why minimal processing matters, and how dry aging transforms flavor. Then, a curveball rooted in both tradition and science: beef tallow. Keven leveraged his lab background to create cooking fats, balms, soaps, and more, tapping tallow’s skin-compatible lipids for products that feel as good as they perform.

This conversation is a blueprint for anyone curious about local food, farm-to-table sourcing, and sustainable growth without the buzzwords. If you’ve wondered whether you can taste the difference when you shorten the food chain, this is your sign to find out. Subscribe, share this story with a friend who loves great steak, and leave a review with your favorite cut—we might help you discover a new one.

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