In this conversation, Matthew Treagus discusses the importance of digital transformation for companies in the modern age. He emphasizes the need for businesses to adapt to a digital-first world, the role of leadership in driving change, and the significance of understanding customer context. Matthew also touches on the challenges of cybersecurity and the necessity for organizations to evolve their product owner roles to meet the demands of the digital landscape. Throughout the discussion, he shares insights on effective questioning, the importance of clarity in leadership, and the need for a holistic approach to business strategy. Takeaways

• Asking good questions is key to innovation.
• Digital strategies must evolve with changing times.
• Leadership must be clear and decisive during transformations.
• Understanding customer context is crucial for success.
• The product owner role needs to integrate technology and business.
• Cybersecurity is a critical risk for modern businesses.
• Companies often lack imagination in their digital strategies.
• Effective communication is essential in leadership roles.
• Employees must be engaged in the transformation process.
• Difficult decisions should be handled transparently.

Sound Bites

• "The world just gone digital."
• "Context is everything."
• "Do the difficult jobs yourself."