S1E8: GumGum’s Kerel Cooper & Katy Loria: Mindset, Outcomes, and Leading in Ad Tech
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S1E8: GumGum’s Kerel Cooper & Katy Loria: Mindset, Outcomes, and Leading in Ad Tech
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Greg and Geoff sit down with GumGum’s Kerel Cooper (CMO) and Katy Loria (CRO) to discuss the importance of embracing vulnerabilities, managing personal brands, and the difference in dynamics between large and small organizations. The conversation delves into GumGum’s approach to contextual advertising, the role of consumer mindset in targeted ads, and how AI and machine learning influence their strategies.
Link: Minority Report Podcast, co-hosted by Kerel Cooper
https://www.minorityreportpodcast.com/
01:45 Early Career Advice
02:51 Personal Branding and Goal Setting
05:44 Influential Leaders and Mentors
08:58 Navigating Different Organizational Sizes
11:36 GumGum
12:45 Contextual Advertising and Mindset
17:27 Balancing Leadership and Innovation
18:33 AI and Human Touch in Customer Engagement
21:29 Emotional Connection in Branding
32:12 Looking Ahead