Most trades businesses don’t break because the work is hard.
They break because the pressure compounds faster than the company is prepared to handle.

In this episode of Builders, Makers, Doers, Andy and Elliot sit down with Michael McKeone, owner of Daedalus Construction, to unpack what nearly 50 years in concrete teaches you about resiliency, leadership, and sustainable growth in the trades.

Concrete is unforgiving.
Once the trucks are rolling, time is already running out.

That reality forces a level of preparation, leadership discipline, and decision-making that most businesses never develop — until it’s too late.

For construction, manufacturing, and specialty trades owners, this conversation goes far beyond concrete.

It’s about:

→ When not growing is the smartest move
→ Why preparation beats toughness every time
→ How leadership failures show up as labor burnout
→ Why owners become the bottleneck without realizing it
→ What it actually takes to build a business that lasts decades

In Episode 3, we unpack:

✅ Why “growth at all costs” nearly collapses trades companies
✅ How slowing down can increase long-term profitability
✅ Why preparation is a leadership responsibility — not a crew problem
✅ How owner involvement quietly limits scale and resilience
✅ What it really means to step back without losing control

This episode isn’t about concrete.
It’s about building a company that can survive pressure, complexity, and time.

If you own — or plan to own — a trades business, this is a conversation you can’t afford to ignore.

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Connect with the Hosts:
Andy Bassett, CPCU, CIC — CEO, Ellerbrock-Norris
https://www.linkedin.com/in/andy-bassett-cpcu-cic-7711853/

Elliot Bassett, AIP, CPCU — President & Partner, Ellerbrock-Norris
https://www.linkedin.com/in/elliot-bassett-aip-cpcu-84499515/

🌐 https://www.ellerbrock-norris.com/