S1E04: Leading Where the Cart Turns with Grocery TV's Nolan Johnson
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S1E04: Leading Where the Cart Turns with Grocery TV's Nolan Johnson
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Nolan Johnson, SVP of Media Partnerships at Grocery TV has helped turn grocery stores into one of advertising’s most powerful new frontiers. In this episode, he shares how leading with curiosity and courage helped him scale a startup into a national network, why 85% of grocery purchases still happen in-store, and what it takes to build both a category and a culture from the ground up.
03:19 The Importance of Taking Initiative
04:42 Advice for Early Career Professionals
06:47 Grocery TV: Leading in Digital Out-of-Home Media
10:23 Navigating Advertising Ecosystems and Measurement
12:53 The People Behind Grocery TV's Success
14:08 Hiring Entrepreneurial Talent
14:52 Balancing Agility and Focus
16:16 Building a Market from Scratch
17:27 Driving Innovation in Leadership
21:37 Challenges of Leading a Unique Market
25:32 Embracing Vulnerability in Leadership
28:41 Legacy and Mentorship