S01 E12 Your Book Is a Business Card. Here's Why Yours Isn't Working
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Most business books fail for one simple reason:
They're written to sell copies…
...instead of selling the author.
In this episode of CHOSEN, Jonathan Clark explains why your book should be your most powerful business development tool—not just another product sitting quietly on Amazon.
You'll discover:
• Why a book is the ultimate positioning asset
• How to turn readers into premium clients
• The biggest mistake most authors make after publishing
• Why royalties should be your smallest goal
• How to use your book to attract speaking gigs, podcasts, media opportunities and consulting clients
• The simple call-to-action every business book must include
Whether you've already published a book or you're thinking about writing one, this episode will change how you think about books forever.
A book isn't the destination. It's the doorway.
Legends aren't born. They're engineered.
🎁 Download the FREE Non-Fiction Book Outlining Tool and create a commercially powerful book from your expertise:
https://chatgpt.com/g/g-6a2432abcbb481919dcd4f5e445ae980-ascension-non-fiction-book-outliner
If this episode helped you, subscribe to CHOSEN and share it with an author whose book deserves to be generating more opportunities.
Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:
jcalchemy@gmail.com
Connect with Jonathan:
instantedge.co.uk
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Grab a copy of Jonathan's ebook:
amazon.co.uk/Fill-Your-Books-making-Business-ebook/dp/B01EOYYW1A/
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