How do the best gyms in the world scale to 300, 400 or even 450 clients without burning out or sacrificing quality?

In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper presents the leaderboard for client headcount in coaching gyms and reveals what separates these businesses from the ones stuck at 100-150 clients.

The Top 10 gyms in Two-Brain have cracked the code: strong systems, outstanding coaching, community-first decisions and retention strategies that keep clients for years.

To provide more insight, Chris shares quotes directly from the mentors who work with these gym owners to maximize results.

Tune in to hear the exact tactics used by these world-class fitness entrepreneurs, such as adding high-value programs (Hyrox is a great one right now), running bring-a-friend events and asking for referrals during Goal Review Sessions.

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Gym Owners United

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0:01 - Intro

3:04 - The Top 10

4:09 - The leaders’ strategies

6:40 - Exactly what to do

9:24 - Success vs. failure

Gym owner Lauren DiSessa’s weekly HYROX class has generated $6,000 in revenue in just two months, and she’s not even charging members extra for it.

How’d she do it? Two-Brain CEO John Franklin gets the full scoop from Lauren today on “Run a Profitable Gym.”

Lauren walks through her V1 mistakes—treating HYROX as an afterthought with no real launch strategy—and explains what she did differently the second time around: a high-energy open house that drew 40 people, 70% of whom were non-members who paid to train at her gym.

She breaks down her pricing structure for drop-ins, class packs and full race simulations, and reveals the three things every gym owner needs to launch HYROX successfully:

1. Someone genuinely passionate about the sport
2. A dedicated class time that gives the program its own identity
3. The right equipment to attract serious athletes.

Lauren also shares how the program is pulling in a steady stream of prospects every single week and why even converting just one or two of them into full members each month is a bigger deal than it sounds.

Tune in to find out how a single Saturday morning class is quickly becoming one of the smartest revenue moves Lauren has ever made.

Then get "The Complete Guide to HYROX Affiliation for Gym Owners" in Gym Owners United, linked below.

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Gym Owners United

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0:56 - Gym overview

7:52 - Adding HYROX

16:33 - Open house results

20:37 - Pricing structure

29:46 - Keys to success

Are you sleeping on HYROX? That's a mistake.

In this episode, Two-Brain CEO John Franklin and founder Chris Cooper discuss the hottest thing in fitness right now: HYROX.

John, fresh off a race in Miami Beach, had nothing but praise for the event, and Chris Cooper suggests the races give your members a reason to keep training and way to find success and smiles outside the gym.

The best part? HYROX affiliation fees for gyms are low—about US$150 a month—so it's easy to get huge ROI, if you have a plan.

No plan? No ROI. Solid plan? Huge ROI is possible.

For example, one Two-Brain gym generates $12,500 a month in HYROX revenue, and another added $100,000 in annual revenue just by setting up two HYROX training sessions a week.

Chris and John dig into the details to help you determine if a HYROX program is right for your gym, even if you're a CrossFit affiliate. Newsflash: CrossFit gyms don't need to be scared of HYROX; the program is complementary.

Check out this discussion, and if you want to take the next step, "The Complete Guide to HYROX Affiliation for Gym Owners" is available if you DM Chris Cooper through our Gym Owners United group, linked below.

Links

Gym Owners United

Book a Call

0:29 - Why is HYROX working?

4:02 - The opportunity

5:48 - Should CrossFit gyms be afraid?

8:05 - How to get ROI

15:48 - Marketing, selling, retaining