Run a Profitable Gym copertina

Run a Profitable Gym

Run a Profitable Gym

Di: Chris Cooper
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A proposito di questo titolo

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

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  • Can MetFix Save CrossFit?
    Jan 22 2026

    CrossFit taught the world how to move, and now through MetFix, Greg Glassman wants to teach them how to eat.

    In this episode of “Run a Profitable Gym,” Chris Cooper sits down with Peter Shaw, former CrossFit flowmaster and current head of the MetFix Seminar Team.

    The pair explore how MetFix is building on top of CrossFit rather than competing with it by shifting the focus from fitness alone to overall health.

    Peter explains that MetFix emphasizes metabolic health education so trainers can confidently work with the 80% of people suffering from chronic disease.

    The opportunity for gym owners is significant: MetFix adds a revenue stream, and it creates a pathway to attract clients who want to reverse diabetes, lose weight and get healthier.

    Peter also discusses building relationships with medical professionals and positioning yourself as a health authority in your community.

    Links

    “Effect of Glucagon-Like Peptide-1 Deprescription …”

    “Virta Health champions its nutrition therapy …”

    MetFix Website

    Gym Owners United

    Book a Call

    1:55 - Intro

    3:42 - Fitness vs. health landscape

    13:24 - MetFix and CrossFit

    21:01 - Opportunity for gym owners

    40:02 - Why choose MetFix?

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    45 min
  • 22 Lessons From 20 Years as a Gym Owner
    Jan 19 2026

    Twenty years of gym ownership will teach you things no course ever could.

    Chris Cooper’s gym, Catalyst, recently turned 20, and today on “Run a Profitable Gym,” Two-Brain's founder is sharing 22 lessons he’s learned over the last two decades as a fitness entrepreneur.

    Chris reveals the early mistakes that nearly cost him everything and the systems that finally gave him stability and freedom. He also explains how mentorship and self-improvement helped him acquire critical skills and avoid expensive missteps.

    You’ll find out why coaching skills rarely determine long-term gym success and what actually separates gym owners who survive from those who eventually burn out.

    Among Coop’s top lessons: Fix yourself before fixing the business, consistency matters more than intensity, and gym owners aren’t selling workouts—they’re selling hope.

    Tune in for two decades of hard-won wisdom that could save you years of pain and tens of thousands of dollars.

    Links

    Gym Owners United

    Book a Call

    1:04 - Pre-2005 to 2009

    27:15 - 2010 to 2013

    44:06 - 2014 to 2017

    59:13 - 2018 to 2021

    1:11:45 - 2022 to 2025

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    1 ora e 25 min
  • Hyrox: How to Use It to Generate Leads, Members and Massive ROI
    Jan 15 2026

    Hyrox affiliation gives Rob Sowden-Taylor 25 to 40% of his gym’s leads and creates long-term members who stick around for an average of 2.5 years.

    In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Rob, owner of Ion Strength and Conditioning in Wales, to break down exactly how he uses Hyrox as a client-acquisition tool.

    Rob shares how he structures Hyrox simulations to maximize participation and revenue, running more than 120 people through them in just four hours.

    About half his event participants are existing members—boosting average revenue per member—and the other half are new people, providing fresh leads for his gym’s ongoing services.

    Tune in to get the complete blueprint for implementing a Hyrox program that generates leads and boosts revenue.

    Read Rob’s full Hyrox ROI breakdown, linked below.

    Links

    Rob's Hyrox ROI Breakdown

    Gym Owners United

    Book a Call

    1:06 - Rob’s new Hyrox lead stats

    8:35 - Running Hyrox simulations

    12:09 - Where leads come from

    15:43 - Pricing the simulations

    24:16 - How to set up an event

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    36 min
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