Marketing your podcast is not about posting audiograms on Instagram and hoping someone clicks. If you’ve been told that social media is the only way to grow your show, this episode is going to shift how you think about online visibility entirely. Because marketing your podcast the right way has far less to do with constant promotion — and far more to do with intentional strategy before you ever hit record.

In this episode, I walk you through the five things I do on repeat when I want my episodes to get discovered by ideal clients. And here’s the part most people miss: marketing your podcast starts long before you publish. It starts with choosing a target keyword before you record a single word. It continues with writing long-form show notes that are structured for search. And it requires understanding that podcast marketing is about discoverability, not just distribution.

For years, I made the same mistakes most podcasters make. I focused on creating great content and assumed that was enough. I promoted on social media. I relied on bursts of attention. And I couldn’t understand why my show wasn’t being surfaced to new listeners consistently. The issue wasn’t the content. It was the lack of SEO and algorithm awareness.

If you want to grow your online business and make money online using your show, you need more than good episodes. You need structure. That includes intentionally using multiple supporting keywords inside your show notes, making them at least 2,000 characters long so search engines understand what your content is about, and adding strategic tags inside your host settings every single time you publish.

We also talk about something most creators ignore: consistency signals. Publishing at the exact same time every single week tells the algorithm your show is reliable. Algorithms reward reliability. And when you combine that with strong keyword positioning, your online visibility compounds over time.

This episode is especially important if you want to start a podcast for business or you’re serious about monetizing your podcast. Because marketing online through a podcast is one of the few strategies where the algorithm is actually friendly — if you understand how it works.

You do not have to depend on social media to grow your show. In fact, if you master podcast marketing through SEO, search intent, and positioning, your show can become discoverable long after the episode is published.

Inside my free bootcamp, I go much deeper into this exact strategy — how to design a podcast that supports monetizing your podcast, drives conversions, and builds real online visibility without constant promotion.

If you’ve been thinking marketing your podcast means more posting, this episode will show you why it’s actually about smarter positioning.

Press play, take notes, and let’s make your podcast easier to find — and easier to monetize.

Take what you need, and go run your damn business.

Ready to turn your podcast into a real business asset?

If you already have a podcast that isn’t making sales — or you’re thinking about starting one and want to do it right from day one — I’m hosting a FREE, live training that will show you exactly how to build a podcast that actually supports your revenue.

Inside the Profitable Podcast Kickstarter, I’ll walk you through how to:
• connect your podcast to a real offer
• stop creating content that goes nowhere
• turn listeners into clients — without living on social media

🗓️ February 24–26
🎙️ Free, live training
🔗 Join us here: janditchfield.co/bootcamp

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

Passive income sounds simple when you listen to most podcast advice. Start a show. Nurture your audience. Be consistent. Monetize later. But if your goal is real passive income inside your online business, that advice will leave you exhausted instead of paid.

In this episode, I’m breaking down why most podcast strategies are built by podcasters for podcasters — not for business owners who want to grow your online business and create predictable revenue. The content-first model sounds smart on the surface, but without a sales structure behind it, your podcast becomes another creative outlet instead of a revenue asset.

You’ve probably been told to focus on downloads. To nurture endlessly. To chase sponsorships. To monetize a podcast only after you “grow big enough.” You’ve likely been encouraged to edit everything yourself or outsource prematurely before you even know if your show is converting. And most importantly, you were never taught how evergreen sales actually fit into the architecture of your show.

That’s the real problem.

Passive income doesn’t come from content alone. It comes from structure.

If your podcast isn’t intentionally positioned to sell your offer — if there’s no clear funnel, no buyer journey, no data tracking, no SEO strategy driving online visibility — then you’re not building a profitable podcast. You’re building content.

In this episode, I explain:
• Why creator-based podcast advice doesn’t translate to business-based results
• The hidden reason most shows never generate passive income
• Why sponsorships are rarely the smartest first move
• How relying on social media to promote your show keeps you stuck
• The structural difference between a hobby podcast and a profitable podcast

And most importantly, I introduce the four-part system that actually supports passive income inside your business. Because when you start a podcast for business with the right positioning, the right SEO, the right brand strategy, and a content funnel rooted in buyer psychology, your show stops being noise and starts becoming leverage.

Evergreen sales are not an afterthought. They are built into the design of the show. When done correctly, your podcast becomes a bingeable audio persuasion system that warms people up, builds authority, and moves them toward a buying decision without constant launching or burnout.

This is the difference between recording episodes and building an asset.

If you’ve been trying to monetize a podcast and wondering why it hasn’t created passive income yet, this conversation will help you see what’s missing — and what to build instead.

If your goal is to grow your online business with steadier, more predictable revenue, you need more than good content. You need strategy.

Press play, and let’s talk about what actually works.

Take what you need — and go run your damn business.

Ready to turn your podcast into a real business asset?

If you already have a podcast that isn’t making sales — or you’re thinking about starting one and want to do it right from day one — I’m hosting a FREE, live training that will show you exactly how to build a podcast that actually supports your revenue.

Inside the Profitable Podcast Kickstarter, I’ll walk you through how to:
• connect your podcast to a real offer
• stop creating content that goes nowhere
• turn listeners into clients — without living on social media

🗓️ February 24–26
🎙️ Free, live training
🔗 Join us here: janditchfield.co/bootcamp

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

Evergreen sales might be the thing that finally gives your business room to breathe. If launching is burning you out, exhausting your audience, and making your revenue feel like a rollercoaster, this episode is your reset. We’re talking about why evergreen sales are not just a “nice to have,” but a smarter, more stable way to grow your online business without living in constant launch mode.

For years, the online space glorified big launches. Open cart. Close cart. Repeat. But what no one talks about is the nervous system cost of that model — the pressure, the unpredictability, the feast-or-famine cycles. And if you’re trying to build something sustainable, especially in this season of life, that kind of constant intensity isn’t freedom.

In this episode, I break down what’s really happening when launching feels harder than it used to. It’s not that you’re bad at marketing. It’s not that your offer is wrong. It’s that launch-heavy models were never designed for long-term stability. If your goal is predictable revenue, then your sales system needs to reflect that.

We’re talking about the shift from event-based selling to evergreen sales — and why that shift changes everything. Not just financially, but strategically. Because when your marketing supports evergreen sales, your content becomes an asset instead of a performance. Your messaging becomes clearer. Your revenue becomes steadier. And your business stops depending on constant adrenaline.

If you want to host a profitable podcast (or want to start a podcast for business), this conversation will land even deeper. A podcast is one of the strongest vehicles for evergreen sales because it builds trust at scale and creates demand consistently — without you having to relaunch the same offer every few months. It allows you to create passive income in a way that feels aligned and strategic instead of chaotic.

This episode will help you understand:

• Why launch burnout is a structural problem, not a personal one
• How evergreen sales create predictable revenue over time
• The difference between hype-based selling and authority-based selling
• Why a profitable podcast can become the engine behind evergreen sales
• How to grow your online business without constantly being in “campaign mode”

If you’ve been feeling tired of pushing, tired of relaunching, tired of wondering where the next spike of income will come from — this

Ready to turn your podcast into a real business asset?

If you already have a podcast that isn’t making money — or you’re thinking about starting one and want to do it right from day one — I’m hosting a FREE, live training that will show you exactly how to build a podcast that actually supports your revenue.

Inside the Profitable Podcast Kickstarter, I’ll walk you through how to:
• connect your podcast to a real offer
• stop creating content that goes nowhere
• turn listeners into clients — without living on social media

🗓️ February 24–26
🎙️ Free, live training
🔗 Join us here: janditchfield.co/bootcamp

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

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