Guests: Pavel — Owner, Pasco Construction & Revision European Windows
Dan — Sales Manager, Pasco Construction & Revision European Windows

Guest Links: Website: https://revisionwindows.com

How do roofers stay busy in a northern winter? A company that’s survived 17 of them breaks it down.

It’s Owl Roofing’s first winter, and Tim and Noah are honest about the anxiety: payroll, trucks, rent, and no roofs going on. So they visit Pavel and Dan at their Coon Rapids facility, a company that started with siding in 2008 and now manufactures its own European windows. Windows turned out to be the best winter product they sell (1:03), driven by a free thermal camera energy audit (18:34). The conversation also covers why Minnesota homeowners are getting fed up with door knockers (7:12), how to use the off season to build SOPs and training (10:23), and why sometimes the best decision is to not change anything (11:38).

You’ll learn:

• Why windows sell better than anything else in the winter
• The free energy audit pitch using a $120 thermal camera
• The promo: buy ten windows, get free attic insulation
• Why out-of-state storm chasers are making every roofer look bad
• What to do from mid-December to mid-January (and when to get back to work)
• Turning Loom training videos into quizzes with Claude
• Why not switching your CRM can be the smartest offseason call
• ProLine vs JobNimbus: what each team actually likes about their CRM

Guest: Trent Lowenstein — Coach, Next Level Pros | Host, Trent and Friends Podcast
Guest Links: Website: https://gonextlevelpros.com

You might be one or two jobs away from doubling your net profit. The leak is between booked and sat.

Trent Lowenstein from Next Level Pros joins Tim to diagnose Owl Roofing live, using what he calls “God mode”: looking at your business like the architect of the game instead of player one (0:47). He walks through why a 10% bump in sit rate can turn a 7% net company into a 20% net company once your fixed overhead is covered (3:21), why your operations manager should never be your CSR (11:10), and how to budget around a dead winter instead of dividing your goal by 12 (11:58). Then it gets uncomfortable: a live financing role play with the Owl team that proves exactly the problem being discussed (25:27).

You’ll learn:

• The flywheel metrics: booking rate, stickiness, close rate, average ticket, install efficiency, referrals
• Why non-demand calls no-show more, and how to make a booking stick
• Why discounting hurts more than your gross profit
• Why the red line commission model pushes reps to drop their price
• Why bringing up financing at the end sounds like asking the customer if they’re poor
• The “subject to” wording swap that makes deferred payments sound normal
• Why 80% of people who get approved for financing move forward
• Rehashing lost leads in winter with a no-payment promotion

Guest: Jeff Cronin — Founder, Primetime Consulting | Close Like Cronin
Guest Links: Skool: Close Like Cronin | Instagram & Facebook: Jeff Cronin

Homeowners aren't picking your competitor because they like them more. They're picking whoever offered financing.

Jeff Cronin trains plumbing, HVAC, and home service sales teams across the country, and spent years at the top of the board in the field before that. He breaks down the deadly mistakes contractors make with financing, starting with the most common one: not offering it at all (9:54). Tim shares how Owl Roofing lost deals in its first summer to competitors who simply offered payments (10:30). Jeff also explains how to diagnose where revenue leaks between leads and collected money (33:59), and why chasing unicorn salespeople usually backfires (41:37).

You'll learn:

• Why "afford" is the word that kills the deal, and what to say instead
• Why every five digit price should have a three digit payment right next to it
• Why waiting for "I can't afford it" before offering financing is a sales sin
• The 6% dealer fee rule and why long no-interest deals can eat your margin
• How to frame a 15-year loan so it sounds like flexibility, not a prison sentence
• Why one option per page beats dumping all three at once
• How to tell if you have a close rate problem or an average ticket problem
• "Pass the mic": the two words to say when you don't know what to say