A Roblox game about stealing eggs from pets hit six billion visits in nine weeks, three days before Roblox let players type a game into its phone app. Why the startups that sold that prompt box first now sell playable ads to online shops instead.

Featuring: Roblox, Steal An Egg, Astrocade, AppLovin, Adam Foroughi, Playables AI, Rosebud

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Chapters:

(00:00) A kid types a game into Roblox Build
(00:39) Who can make and play Build games
(00:52) Steal An Egg and Roblox's discovery system
(01:51) Crab Game and the browser link
(02:38) Shops that want an ad people can play
(03:10) Playable ads and who builds them
(03:37) The opportunity: playable ads for shops

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