You’ve hit the wall before. The campaign isn’t working. The leads feel off. The data says one thing, your gut says another, and everyone’s telling you to try something new.

In this episode, Jay and Sarah slow the moment down and ask a harder question: what if the tactic isn’t the problem at all?

Using real examples from recruiting, demand generation, client work, and internal decision-making, they unpack why leaders so often blame the channel, the platform, or the campaign, when the real issue lives upstream. They talk about blind spots, analysis paralysis, the danger of reacting to a single data point, and why small adjustments often outperform big, dramatic pivots.

This is a conversation about perspective. About knowing when to zoom out. About resisting panic. And about learning how to spot the real signal before you throw everything out and start over.

In this episode, you’ll learn:

• Why hitting a wall doesn’t mean your strategy is broken
• How fresh perspective exposes issues data alone can’t
• The difference between a tactic failure and an execution problem
• Why small changes often create outsized results
• How to reduce stress, noise, and decision fatigue when things stall

If you’re feeling stuck, overwhelmed by data, or tempted to overhaul everything because results slowed down, this episode will help you pause, recalibrate, and move forward with clarity — not chaos.

Contact Us:

Email: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com

Reach out to the hosts on LinkedIn:

Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ

If you want better strategic input from AI, don’t ask it what you should do. Ask it what someone smarter, tougher, or more skeptical than you would do.

We use this constantly with our marketing team. Instead of “Write a blog about AI,” we’ll say, “Act like our most skeptical client, what’s your take on this trend?” Or, “You’re our smartest competitor. How would you position this better?”

That shift matters because it forces perspective, not preference. You’re no longer reinforcing your own bias, you’re challenging it.

This works just as well in sales. Have AI roleplay the objection that kills the deal. Ask it to think like a hard-nosed analyst, not a brand cheerleader.

AI is a pattern matcher. When you give it sharper personas, it reflects sharper thinking.

Bottom line: don’t just generate output. Generate perspective. That’s how you surface ideas you wouldn’t reach on your own.

Contact Us:

Email: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com

Reach out to the hosts on LinkedIn:

Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ

You’ve heard the term over-servicing before. It usually sounds like a client problem. Or an agency problem. Or something no one wants to name out loud.

In this episode, Sarah is joined by Steve DePuys, Director of Client Services and Strategy at StringCan, to unpack what over-servicing actually means — and why it quietly erodes revenue, margins, momentum, and trust on both sides of the relationship. What starts as “just helping” often turns into blurred scope, inflated hours, missed expectations, and teams doing more work for less impact.

This conversation pulls back the curtain on the invisible work clients never see, the human instincts that drive scope creep, and why stronger boundaries don’t damage relationships, they strengthen them.

In this episode, you’ll learn:

• What over-servicing really is (and why it’s rarely intentional)
• How scope, budget, and schedule drift create hidden revenue leaks
• Why “doing a quick favor” often costs more than anyone realizes
• How AI, innovation, and skill gaps complicate modern service agreements
• Why stronger client boundaries lead to stronger client relationships

If you run a service-based business, manage clients, or work with partners who bill for expertise, this episode will help you spot the silent leaks, reset expectations, and build healthier, more sustainable working relationships, without sacrificing trust or results.

Contact Us:

Email: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com

Reach out to the hosts on LinkedIn:

Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ