In this episode of EdTech Elevated, host Allison Langley, Senior Marketing Strategist and Manager with Partner in Publishing, sits down with Allison Maudlin, VP of Marketing at Unlimited Instruction, for a conversation about the evolving role of technology, tutoring, and human connection in K-12 education.

Allison shares her journey from classroom teacher to education marketer and explains what drew her to Unlimited Instruction, an organization focused on helping schools address teacher shortages by finding, training, and placing educators, paraprofessionals, specialists, and tutors through alternative pathways.

Together, they explore the changing tutoring landscape and why meeting students where they are requires more than technology alone. The conversation also dives into alternative pathways into teaching, the changing expectations of parents and families, education technology and screen-time concerns, and how AI is prompting both marketers and educators to rethink the way they work.

Finally, Allison shares advice for marketers entering the education space: know your audience, understand their challenges, meet them where they are, and—above all—be useful.

Whether you're an EdTech leader, education marketer, school district decision-maker, or someone interested in the future of tutoring and teacher recruitment, this episode offers a thoughtful look at why the future of education may depend on finding the right balance between technology and humans.

Sponsored by Partner in Publishing: https://partnerinpublishing.com/

Bookmarks

1:22: Meet Allison Maudlin and Her Journey Into Education Marketing

3:13: Unlimited Instruction: Humans Helping Humans, Helping Humans

5:43: Alternative Pathways Into Teaching

7:42: Making Tutoring More Accessible and Meeting Students Where They Are

10:25: Parent Choice, Personalized Learning, and the Changing Education Landscape

12:40: Screen-Time Restrictions and Why Balance Matters

14:20: Bringing the Human Element Back to Education and Technology

17:12: Marketing People, Not Software: The Power of Storytelling

20:30: Scaling Human Support for School Districts

22:09: Measuring the Impact of Relationship-Driven Education Marketing

24:02: Allison's Advice for Education Marketers: Know Your Audience and Be Useful

Resources

Unlimited Instruction

Unlimited Instruction (LinkedIn)

Allison Maudlin

Partner in Publishing

Allison Langley

Lisa March