Retail Growth Secrets: Jane Merton on Positioning, Scaling & Selling in Big Box Stores
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Retail Growth Secrets: Jane Merton on Positioning, Scaling & Selling in Big Box Stores
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How do you take a natural product or CPG brand from startup to retail scale-up success? In this episode of the Unified Brand Podcast, we're joined by Jane Merton, MBA, founder of All Our Advisors, a seasoned strategist with decades of experience helping natural and organic brands scale into national food, drug, and mass market retailers across North America.
Jane dives into essential brand alignment strategies, retail readiness, go-to-market planning, and how to avoid the biggest mistakes when growing a brand. From positioning and packaging to operations and in-store velocity, this episode covers:
How to align your brand for retail success
Common mistakes founders make when scaling
What buyers really want and how to say "no" strategically
The importance of brand consistency and core values
Trends in TikTok live selling, retail media, and creator partnerships
Packaging that pops and converts on shelf
How to build a retail marketing launch calendar
This episode is packed with strategic insights for founders, marketers, and operators in the CPG and DTC spaces. Whether you're preparing for your first pitch or navigating scale, Jane's advice is pure gold.
Jane Merton, MBA
LinkedIn: https://www.linkedin.com/in/janemerton/
Website (All Our Advisors): https://www.allouradvisors.com
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