Record Giving. Tougher Fundraising. Here's Why. copertina

Record Giving. Tougher Fundraising. Here's Why.

Record Giving. Tougher Fundraising. Here's Why.

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Giving reached a record $617 billion in 2025. So why does fundraising feel harder than ever?

In this episode of The Difference, Jay Werth is joined by Convergent's Brian Abernathy and Tom Ralser to unpack the story behind the headline. Together, they explore the shrinking donor base, growing competition for funding, and why today's funders increasingly think like investors. Listen now to discover why the future of fundraising may be less about asking and more about proving impact.

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