Some Shopify food, beverage, and CPG brands are making $20,000 to $30,000 a month from their recipe pages alone. Patrick Bollenbach, founder of Recipe Kit, joins Leighton and Patrick Rice to break down recipe SEO on Shopify and how his new app Recon catches the scammers cloning Shopify stores.

Links Mentioned

• Recipe Kit: https://recipekit.com/
• Recon Brand & Clone Protection: https://recon.bot/
• Judge.me: https://judge.me/
• Shopify's copyright infringement reporting form: https://help.shopify.com/en/manual/compliance/intellectual-property/copyright-policy

Watch This Episode on YouTube

• https://youtu.be/PLACtwQSaOY

Chapters

• 0:00 Intro
• 0:39 How Patrick Got Into Shopify
• 2:36 His First App Got Declined
• 3:45 What Recipe Kit Does
• 5:09 Getting Out of Service Work
• 8:13 Who Actually Uses Recipes
• 9:40 A Look at the Recipe SERP
• 10:36 Structured Data and Star Ratings
• 13:53 Where AI Fits In
• 17:36 Skip the Grandma Story
• 20:12 The Ad Problem on Recipe Blogs
• 23:32 Bare Recipe Cards Ranking First
• 24:09 Tracking Revenue From Recipes
• 26:05 Images Are the Big Mistake
• 29:25 Pinterest Is Underrated
• 32:33 Better Blog Comments and UGC
• 35:15 Recon and Store Cloning
• 37:02 How to Stop a Clone
• 41:08 Filing a DMCA Takedown
• 45:58 AI Slop Clones in the App Store
• 48:48 Product Is No Longer the Moat
• 52:06 Why Human Teams Still Win
• 52:54 Wrapping Up

Book a Call

• Book a Call with Patrick Rice: https://calendly.com/patrickriceco/strategy-call
• Book a Call with Leighton Taylor: https://cal.com/leightontaylor/discovery-call?utm_source=podcast

Work with Us

• Work with Patrick (SEO and Google Ads): https://patrickriceco.com/
• Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io

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