Rebranding for Challenger and Established B2B Brands
Impossibile aggiungere al carrello
Puoi avere soltanto 50 titoli nel carrello per il checkout.
Riprova più tardi
Riprova più tardi
Rimozione dalla Lista desideri non riuscita.
Riprova più tardi
Non è stato possibile aggiungere il titolo alla Libreria
Per favore riprova
Non è stato possibile seguire il Podcast
Per favore riprova
Esecuzione del comando Non seguire più non riuscita
Rebranding for Challenger and Established B2B Brands
-
Letto da:
-
Di:
A proposito di questo titolo
In the ever-evolving world of fintech, standing out is no small task — and sometimes that means a rebrand.
In this episode, Katie Hayes, Head of Marketing at Ozone API, shares her experience of leading rebrands for both challenger startups and established organisations navigating change.
Here’s a short summary of what we covered:
- Why larger brands rebrand to refresh, while startups rebrand to cut through
- The importance of running a brand audit before touching design
- How to keep stakeholders aligned (and avoid too many cooks)
- Why a rebrand is a business strategy, not just a logo update
- What to prioritise for launch — from your website to internal excitement
- How to measure if your new messaging is actually landing
Packed with practical advice and real-world lessons, this conversation is a must-listen for anyone planning or considering a rebrand.
Catch it now!
Useful links:
Connect with Katie Hayes on Linkedin: https://www.linkedin.com/in/katiejayhayes/
Connect with Sally Baker on Linkedin: https://www.linkedin.com/in/sallybaker/
Ancora nessuna recensione