Real Pet Industry News copertina

Real Pet Industry News

Real Pet Industry News

Di: Clayton Payne and Sam Muelas
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A proposito di questo titolo

 Real Pet Industry News brings you raw, unfiltered commentary on the latest trends, controversies, and innovations shaping the pet industry. Hosted by Clayton Payne (Pet Business Disruptors) and Sam Muelas (Dog and Cat Nutrition on YouTube), this podcast cuts through the noise to deliver real talk on everything from pet food scandals to game-changing business moves. Whether you're a pet industry pro, entrepreneur, or just a passionate pet owner, Clayton and Sam break it all down with expert insight, sharp opinions, and no-nonsense discussions.Real Pet Industry News
Episodi
  • The Lowest IQ move in Pet food

    The Lowest IQ move in Pet food
    Feb 17 2026
    summaryIn this episode, Clayton Payne and Sam discuss the evolving landscape of the pet food industry, focusing on the rise of budget brands and the challenges faced by traditional retailers like Pets at Home. They explore the implications of premiumization in pet food, the importance of quality over price, and the role of independent retailers in navigating a competitive market. The conversation highlights the need for strategic thinking in retail and the potential pitfalls of chasing the lowest price.



    takeaways
    • The pet food market is increasingly premiumizing, especially in the US and UK.
    • Budget brands are emerging, but they often compromise on quality.
    • Retailers like Pets at Home are struggling to keep up with market trends.
    • Independent retailers need to focus on quality products to survive.
    • The obsession with being the cheapest is a losing strategy.
    • Consumers are willing to pay for better quality pet food.
    • Retailers must adapt to changing consumer preferences and market dynamics.
    • Brands need to support independent retailers to maintain market presence.
    • The competitive landscape requires strategic pricing and product offerings.
    • Business success in retail requires a deep understanding of market trends.
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    22 min
  • The Importance of Omnichannel Strategies in Pet Retail

    The Importance of Omnichannel Strategies in Pet Retail
    Feb 10 2026
    In this conversation, Clayton Payne and Sam discuss the differences in innovation between the UK and US pet industries, the importance of omnichannel strategies for brands, and the dynamics of partnerships between brands and creators. They explore the challenges of operating in the US market, the necessity of being present in multiple sales channels, and the complexities of exclusivity contracts in brand collaborations.



    takeaways
    • The UK pet industry leads in innovation compared to the US.
    • US mainstream pet products often lack quality and originality.
    • High operational costs in the US hinder innovation.
    • D2C is just one part of a broader sales ecosystem.
    • Brands need to adopt omnichannel strategies to succeed.
    • B2B partnerships require more resources and effort than D2C.
    • Smaller brands should focus on building a diverse product range.
    • Exclusivity contracts can limit creators' opportunities.
    • Creators must maintain trust with their audiences.
    • Brands should leverage the influence of creators for marketing.
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    33 min
  • Welcome to 2026 in the pet industry

    Welcome to 2026 in the pet industry
    Feb 3 2026
    In this conversation, Clayton Payne and Sam discuss the current landscape of the pet food industry, focusing on various companies such as Nutriment, Carnly, Scrumbles, and Bella and Duke. They explore the challenges of scaling in raw pet food, the competitive dynamics in the market, and the impact of consumer preferences on brand success. The discussion also touches on the rise of tele-veterinary services and the unique positioning of JR Pet Products in the market.
    takeaways
    • Nutriment Company is a strong player in the pet food market.
    • Scaling in raw pet food presents significant challenges.
    • Carnly has achieved impressive market penetration and product execution.
    • Scrumbles is effectively competing against larger brands with better products.
    • Smaller brands struggle to compete with larger companies due to limited SKUs.
    • The cat food market is being disrupted by companies like Catkin and Untamed.
    • The CVS Group navigated the CMA investigation with strategic finesse.
    • Tele-veterinary services are emerging as a viable alternative for pet care.
    • Bella and Duke are pushing for fresh food education among veterinarians.
    • JR Pet Products maintains a unique market position with limited competition.
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    24 min
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