Unlock the secrets of social media success in real estate with Andrew Jevin, the social media guru who transformed his career by harnessing the power of platforms like Instagram and Snapchat. In this episode, Heather Shimala sits down with Andrew to reveal how authenticity and local engagement can elevate your real estate game. If you're an agent struggling to connect with your audience online, this is your roadmap to building genuine relationships that lead to lasting success.

Andrew shares his journey from a hesitant new agent to a community leader with over 130 agents in his network. You'll discover:

• How showcasing your local lifestyle can set you apart in a competitive market.
• The importance of being authentic and relatable in your content.
• Why focusing on community connections can drive referrals and business growth.
• Practical tips on creating engaging content that resonates with your audience.

In an industry where many agents rely on generic listings, Andrew emphasizes the crucial need to stand out. He discusses the power of hyper-local content, sharing personal anecdotes about his favorite restaurants and the lifestyle in Los Angeles.

This episode is essential listening for any real estate professional looking to enhance their online presence and foster real connections. Don’t miss out on Andrew's proven strategies to make social media work for you, not against you. Tune in now and start transforming your approach to real estate marketing!

Follow Andrew on Instagram @AndrewJevin

Real estate agent burnout is real, and most brokerages never talk about it. This episode is the fix: a real accountability system that has kept agents consistent for almost three years, plus what separates successful agents from everyone else.

EP3: Success Starts With Accountability. Managing Broker Katie Kossev joins host Heather Shimala to break down Own Your Future, the 6 AM accountability group she built inside Side, Reserve 76 Realty's parent brand, after twenty five years across four brokerages.

Katie walks through how the group works. Roughly 20 agents meet on Zoom every Monday at 6 AM, cameras required. Members sign up one month at a time through a Google form, committing to 8,000 steps Monday through Friday, a shared monthly book, and a stated personal and business goal, tracked through a free app called Step Up and a group text that keeps people honest between calls. One member has hit her step goal every single day, including weekends, for almost a year. Katie also explains why a spouse is the wrong accountability partner, and why signing up month by month instead of indefinitely keeps a group from quietly falling apart.

From there the conversation moves into what separates a successful agent from an average one. Katie's answer is not hustle. It is confidence built from real market knowledge, agents who time block to study their own market instead of guessing, and who stop pouring hours into buyer and seller packets nobody asked for. They also get into why AI generated social content is starting to lose trust with buyers and sellers, and why finding your ideal client matters more than chasing everyone in your market.

They also talk mindset: choosing abundance over scarcity when the market feels unpredictable, why Katie reads rising inactive agent license numbers as opportunity, and why this may be one of the better times in years to represent a buyer, including Katie testing her own pricing advice on a house she owns in Galveston.

The episode closes with stories from backstage at Inman, including a warm moment with Jay Shetty, meeting Mel Robbins, and what Holly Meyer Lucas stepping in as Inman's new Chief Marketing Officer could mean for the industry.

ABOUT KATIE KOSSEV
Katie Kossev is Managing Broker for Texas at Side, supporting Reserve 76 Realty and other partner brands statewide. Over a 25 year career across four brokerages, she built Own Your Future and regularly emcees and moderates panels for Inman.

ABOUT REAL ESTATE ON PURPOSE
Real Estate on Purpose is Heather Shimala's show for real estate agents who want the real conversation about building a sustainable career, not another highlight reel. New episodes every two weeks.

The market shifted. The pressure on agents has not. Follow the show if that hits home.

Reserve 76 Realty | Lantana, TX
Have a show idea or want to be a guest, 469-712-0185 or email Heather@Reserve76.com

HEATHER SHIMALA
reserve76.com | IG @heathershimala| TikTok @Heathershimalarealtor

KATIE KOSSEV
IG @katiekossev | LinkedIn Katie Kossev

The real estate landscape is changing, and if you’re feeling lost in the chaos, you’re not alone. Join Heather Shimala and industry veteran Garrett Frey as they dissect the misconceptions surrounding the current market, challenging the narrative that we are officially in a buyer's market. With years of experience on their side, they reveal critical insights that every agent and potential buyer must hear to navigate this shifting terrain successfully.

In this eye-opening discussion, Heather and Garrett explore the real implications of the latest market trends. They unpack the historical context that has shaped today’s environment, noting that many agents have only known a seller's market since 2010. You’ll discover how to redefine what a buyer’s market truly means and why understanding inventory levels is crucial for making informed decisions.

Garrett shares his unique perspective on why many buyers are feeling hesitant, drawing parallels to their past experiences during the pandemic. He emphasizes the importance of proper buyer consultations and how agents can guide their clients through uncertainties, ensuring they feel empowered rather than overwhelmed. You’ll learn practical tips that agents can implement immediately to support buyers in making confident choices amid fluctuating market conditions.

Don’t miss out on this essential conversation that could save your clients from costly mistakes. As the real estate landscape evolves, knowing how to interpret these changes can open doors to new opportunities. Perfect for real estate agents looking to sharpen their strategies and buyers wanting to understand their position, this episode is a must-listen. Tune in to gain the clarity you need to thrive in today’s market!

Garrett Frey is a renowned real estate coach and entrepreneur, known for his extensive experience and insights into market dynamics that empower agents and buyers alike.

Follow Garret: Instagram- Garrett Frey

Life at 10 Tenths is where you can find the tools he mentioned in this episode

Questions for Heather Shimala connect with her on

Instagram @HeatherShimala

Facebook @HShimala

Website www.Reserve76.com

Email Heather@Reserve76.com

Real estate agent burnout isn't a personal failing it's a business design problem. In this episode of Real Estate on Purpose, international performance coach Ryan Secrist joins host Heather Shimala to break down why real estate agents burn out and exactly how to fix it.

Heather Shimala sits down with Ryan Secrist, founder of RYSE Results, for an honest conversation about real estate agent burnout, setting boundaries, and building a real estate career that doesn't consume everything else in your life. If you're a Texas real estate agent who's exhausted, or a realtor anywhere questioning the grind, or wondering whether real estate coaching, a mentor, or a different brokerage might change everything this conversation is for you.

WHAT YOU'LL LEARN ABOUT REAL ESTATE AGENT BURNOUT

Why your worth as a real estate agent is not tied to your production numbers or your last closing
How treating "all life as data" helps you detach from outcomes you can't control
Why burnout is a betrayal of your own core values and how to spot realtor burnout before it costs you your career
How real leadership (of yourself first) prevents the exhaustion most real estate agents accept as normal
How to set boundaries with clients and lead sources without losing the business
What causes real estate agent burnout?
Tying self-worth to production, no boundaries with clients or lead sources, and building a real estate business around someone else's definition of success instead of your own core values.

How can DFW and Texas real estate agents avoid burnout?
Set boundaries early, treat results as data instead of identity, and get outside perspective from a real estate coach, mentor, or brokerage that's actually built to support how you want to work not just how much you produce.

Where can a burned-out Texas real estate agent get help?
Real estate coaching through RYSE Results (Ryan Secrist) addresses mindset and performance; agents exploring a new brokerage in DFW or across Texas can reach out to Heather Shimala at Reserve 76 Realty.

WHO THIS IS FOR
Real estate agents, realtors, team leads, and brokers anywhere especially in Dallas-Fort Worth and across Texas who are feeling stretched thin, stuck in their business instead of served by it, or open to real estate coaching or a new brokerage home that actually fits how they want to work.

ABOUT THE GUEST
Ryan Secrist is the founder of RYSE Results, a real estate coaching practice for agents ready to build sustainable, values-driven careers instead of running on empty. Learn more: ryseresults.com | Follow Ryan: instagram.com/ryan_a_secrist

ABOUT THE HOST
Heather Shimala has spent 17 years in real estate with Reserve 76 Realty, serving South Denton County and the greater DFW area (Lantana, Argyle, Flower Mound, Highland Village, Bartonville, Double Oak, Copper Canyon, Corinth, Roanoke, Trophy Club). She started Real Estate on Purpose because every agent she respects most has quietly hit a wall at some point, and no one was talking about how they got past it.

Thinking about a real estate coaching relationship, a mentor, or a brokerage change in DFW or Texas? Reach Heather directly at Heather@Reserve76.com