As real estate moms, we make countless decisions everyday. What are the kids wearing, what are we eating, what day should we schedule the dr appointment, what are we giving for valentine's day gifts, and it goes on and on. I'm breaking down one of my favorite strategies today that has literally helped me remove hundreds of decisions from my plate.

This strategy helps me reduce my mental load at home and in business: Decide Once. As a mom of four and a busy real estate agent, I can attest that one reusable decision can eliminate hundreds of tiny choices that drain your energy every single day.

From kids’ clothes and meal planning to closing gifts and client communication, this episode is packed with practical, real-life examples you can implement immediately to make your home and business feel lighter and more supportive.

• What “Decide Once” really means and why it works

• How decision fatigue contributes to burnout for moms

• Simple ways to eliminate daily stress in your home

• How to apply “Decide Once” strategies to your real estate business

• Why reducing mental load improves presence, patience, and energy

• How to spot your own “decide once” opportunities starting today

• Weekly outfit planning for kids

• Meal planning for breakfasts, lunches, and dinners

• Birthday party gifts (no more last-minute Target runs)

• Holiday teacher and hostess gifts

• Simplifying socks and laundry systems

• Creating a functional “mudroom” station — even without a mudroom

• Grocery list templates

• Using a perpetual calendar for seasonal household tasks

• Standard referral gifts

• One signature closing gift for every client

• Annual marketing planning

• Pre-recorded transaction update videos for clients

This strategy is about protecting your energy.

After listening, take a few minutes to walk around your home (coffee in hand!) and notice where you’re making the same decisions over and over again. Those moments of friction are your biggest opportunities to decide once and create more ease in your daily life.

Start with one small change. That’s how momentum — and relief — are built.

Want to continue the conversation and learn more ways to make your home and business feel lighter?

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Thanks for listening — and we’ll see you back here soon for another episode of Real Estate Mom Revival.

If you’ve found yourself in a season where real estate feels heavier than it used to… where growth has slowed, confidence feels shaken, or you’re quietly wondering how to get your footing again — this episode is for you.

Real estate is an industry full of ups and downs, and if you stay in it long enough, you’ll experience both. In this episode, I’m sharing what helped me recover after some of the hardest seasons in my own business — not from a place of hustle or pressure, but from experience, reflection, and rebuilding in a way that actually fits real life.

We’ll talk about why hard seasons don’t mean you’re doing something wrong — and how clarity, focus, and momentum often come after things fall apart.

• Why seasons of struggle are a normal (and often necessary) part of building a real estate business

• The courage it takes to stay in the industry when others are stepping away

• How giving yourself grace can be the first step toward real progress

• Why quieting the noise and clearing excess can create powerful momentum

• How simplifying your business can bring back energy, clarity, and confidence

• Practical ways to get quick wins that help you regain your footing

• What hard seasons can teach you about building a business that actually fits your life

If you’re coming off a tough year, navigating disappointment, or simply feeling worn down — this episode is a reminder that you’re not behind, you’re not broken, and you’re not alone. Sometimes getting back on your feet doesn’t mean starting over — it means coming back wiser, more focused, and more aligned than ever.

And if you ever need encouragement or help figuring out your next best step - message me here! Real Estate Mom Revival - Instagram

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Have you noticed the growing obsession with 90s nostalgia, vintage décor, and “going analog”? This shift isn’t just a trend — it’s a response to an overstimulated, always-on world.

In this episode, we break down why so many people are craving a slower, more analog way of living and how moms can intentionally apply this shift at home and in their real estate business. You’ll learn simple ways to reduce digital noise, and use this 90's analog mindset as a powerful marketing and business strategy.

From paper planners and journaling to lifestyle-focused social media, listing videos, and snail mail newsletters, this episode explores how slowing down can help you build deeper client connection, stronger relationships, and a more sustainable real estate business.

• Why nostalgia and analog living are trending

• How digital overload impacts your nervous system

• Simple ways moms can slow life down at home

• How to reflect an analog lifestyle in social media and listing content

• Why slower, lifestyle-driven marketing resonates with today’s buyers

• How snail mail newsletters are becoming a standout real estate strategy again

Resources mentioned today:

Notebook style video from @talktomay

"Do you have any hobbies" cottage listing video.

Let's Connect!!

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Lessons from Crumbl Cookies: How Micro Changes Elevate your Customer Experience and create raving fans

What if creating raving fans didn’t require doing more — just doing the ordinary better?

In this episode, we’re taking inspiration from Crumbl Cookies — a company that took something as simple as a cookie and turned it into an experience people obsess over. And if people can become loyal fans of a cookie, they can absolutely become raving fans of a thoughtfully elevated real estate experience.

• Why Crumbl’s business model works (and why people happily pay more)
• How anticipation, presentation, and experience build loyalty
• The difference between “good service” and an elevated client experience
• Why small, intentional upgrades matter more than big gestures
• How to create raving fans without adding more to your plate

You’ll hear practical, real-life ideas you can implement right away, including:

• Thoughtful touches at listing appointments
• Polished transaction update videos
• Supporting clients during stressful moments (inspection day, anyone?)
• Elevated pop-bys that feel meaningful, not gimmicky
• Buyer consultations that feel like a full experience
• Closing gifts clients truly remember
• Beautiful home value reports instead of basic emails
• Done-for-you listing prep that removes seller stress

• 🎧 Episode on our Closing Gift Boxes
• 💬 Join the Revival Mom Community on Facebook
• 📲 Follow along on Instagram: @therealestatemomrevival

Thanks for listening to The Real Estate Mom Revival — I’ll see you back here soon 🤍

Ep 14 | Does your calendar match the life you want? A simplified calendar for work life balance in real estate.

If your days feel full but your life still feels behind… this episode is for you.

In the final episode of the Simplicity Series, we’re talking about how to simplify your calendar in a way that actually works in real life — with kids, clients, curveballs, and the constant pull of everything needing your attention. This isn’t about rigid schedules or doing more. It’s about creating a time management system and weekly rhythm that supports your life, protects your energy, and helps you make real progress without burnout.

Your calendar tells the truth. And when it’s cluttered, overwhelming, or unrealistic, it quietly fuels stress, overwhelm, and exhaustion. In this episode, I’m walking you through how to create a simplified system for your week — one that aligns with your goals, your season of mom life, and your capacity.

• Why a full calendar doesn’t equal a fulfilled life

• How to simplify your schedule so it supports work life balance, not fights against it

• A realistic approach to time management for moms running a business

• How to use your goals as an anchor when life feels chaotic

• My exact Sunday planning routine to reduce overwhelm

• How to structure your days with flexible focus blocks (without rigid over-scheduling)

• Where self-care, home life, and business growth actually fit — sustainably

• Why routines and rhythms matter more than perfection

• How simplifying your calendar can reduce stress and prevent burnout

This episode ties together everything we’ve talked about in the Simplicity Series — simplifying your home, your business, and now your time — so your days finally reflect what matters most.

• 🎧 Listen to the full Simplicity Series

Ep 1 | What if work life balance in 2026 actually comes from simplifying? Simple systems for home, business and calendar for a more balanced year.

Ep 2 | What if a simpler home could help you feel less anxious and more balanced in work and life? Simple systems I use to manage my home with 4 kids.

Ep 3 | What if simplifying is the smartest business growth strategy? How to truly build a real estate business in the crevices of mom life.

• 💬 Join the Real Estate Mom Revival Facebook Community A supportive space for real estate moms navigating mom life, business growth, routines, and balance — without hustle culture or burnout. 👉 Join Revival Mom Community

If you’re craving more breathing room, less stress, and a calendar that actually supports the life you’re building, this episode will help you create a rhythm you can come back to again and again.

Ep 12 | Simplifying your business to create focused growth and balance

If you’re exhausted from doing all the things in your real estate business — and still feeling like you’re not making real progress — this episode is for you.

In today’s episode, I share my story of going from full-blown hustle mode to building a simplified, focused business that fits within the realities of motherhood. You’ll learn the mindset shifts and practical steps that helped me work fewer hours, reduce stress, and still grow sustainably.

This episode is especially for real estate moms who want growth without sacrificing their family, peace, or sanity.

• Why copying someone else’s business blueprint leads to burnout

• How to redefine success for this season of motherhood and life

• Why focus beats hustle every single time

• How to narrow your business down to 1–2 systems that actually work

• Questions to help you define what a happy, sustainable business looks like for you

• How simplifying your finances can immediately reduce stress

• Why fewer deals can sometimes lead to more income

• Giving yourself permission to build a business that supports your life — not the other way around

1. Define success for this season — based on how you want your life to feel, not just what you want to achieve

2. Focus beats hustle — do fewer things, but do them really well

3. Simplify the money to simplify the stress — cut expenses tied to goals you’re no longer pursuing

By the end of this episode, you’ll have the framework to create a simplified mini business plan that aligns with your values, and the business you're looking to build.

• ✨ Join the Real Estate Mom Revival Newsletter (weekly encouragement + simple business & home strategies)

• 📲 Connect with Shelley on Instagram: @shelleykillinger_pittsburgh

Simplifying Your Home — Living Lighter and More Streamlined

If your home feels heavy, chaotic, or like it’s always playing catch-up, this episode is for you.

In this episode of the Simplicity Series, we’re reframing home management — not as a burden that gets in the way of your business, but as meaningful work that deserves time, care, and simple planning. I’m sharing the mindset shift that changed everything for me, plus the practical routines, habits, and systems I use to keep our home running smoothly with four kids — without sacrificing my weekends or my sanity.

We’ll talk about:

• How to simplify your home by removing excess and stabilizing the basics

• Time management and simple practices that make home care feel lighter

• Decluttering and home organization ideas that actually stick

• Easy kitchen routines, laundry rhythms, and cleaning habits

• How microhabits and simple planning during the workweek create more rest on the weekends

You’ll walk away with a simple plan for organizing your home, caring for it consistently, and creating routines that support both your business and your family life.

This episode isn’t about perfection — it’s about building a home that feels calmer, more organized, and easier to live in.

✨ Grab a notebook, start small, and let’s simplify our home — together.

Here is the amazon link to the outfit organizer I use for my kiddos! outfit organizer

Also, don't forget to join the Revival Mom newsletter! It's your weekly dose of simple business strategies, home tips, and encouragement! Just click the link here! JOIN NEWSLETTER

Connect with me on instagram! Tag me @shelleykillinger_Pittsburgh and show me how you're incorporating the simplicity series in your life and business in 2026!

Feeling overwhelmed, burned out, or stretched too thin in your life and real estate business? This episode kicks off the Simplicity Series — a three-week journey designed to help real estate moms simplify their home, business, and calendar so life can finally feel lighter, calmer, and more aligned.

In this introductory episode, we talk about why more isn’t working anymore — more to-do’s, more pressure, more noise — and why true growth often comes through subtraction. You’ll be invited to unlearn the belief that busy equals successful, and begin building simple systems, routines, and rhythms that support real fulfillment, work-life balance, and sustainable success.

This episode is about creating room to breathe — in your schedule, your home, your finances, and your mind — so you can grow your business without overwhelm or burnout, and be more present for the people who matter most.

✨ In this episode, we’ll cover:

• Why simplicity is the foundation for better time management and focus

• How simplifying your routines and systems leads to more fulfillment

• The mindset shifts that help real estate moms escape overwhelm

• What this simplicity series will cover (home, business, calendar + bonus resources)

• A gentle reflection exercise to help you decide what’s ready to be let go

If you’re craving simpler systems, better balance, and a business that supports your life — not competes with it — this series is for you.

Also, I'd love to personally invite you to join our Real Estate Mom Revival Newsletter - a curated, weekly mix of simple business building strategies, ways to care for your home, and a little bit of fun sprinkled in too. Just click the link to join the Revival fam! JOIN NEWSLETTER

Don't forget to connect with me on instagram! www.instagram.com/shelleykillinger_pittsburgh