Welcome to Ready Set Exec, the podcast where executive search meets real leadership stories. Enjoy weekly conversations with Executives sharing insights, best practices and knowledge as well as a biweekly founders meeting where you will join hosts John and Patrick—founders of Ready Set Exec Inc.—as they share insider perspectives from their work recruiting top executives in Sales, Marketing, HR, and Operations.

In this Episode:

In this episode, John Pezoulas interviews Erin Smith, an award-winning creative executive with over 20 years of experience in brand campaigns and creative team leadership. They discuss the evolving role of creativity in marketing, emphasizing the importance of brand building over mere sales enablement. Erin highlights the need for brands to connect emotionally with customers and the challenges startups face when they overlook brand development in favor of immediate revenue. The conversation also touches on the commoditization of creative processes and the value of taking risks in advertising to create memorable brand experiences. Erin advocates for a balanced approach to marketing budgets, prioritizing brand strategy to ensure long-term success.

What to Expect Each Episode:

Conversations with Executives: Hear candid stories from accomplished leaders across Ready Set Exec’s network as they share lessons learned, pivotal career moves, and their outlook on the future of leadership.

Industry Insights: Explore the trends shaping leadership in the fields Ready Set Exec knows best—how Sales leaders drive growth, how Marketing executives build brand momentum, how HR shapes culture, and how Operations keeps organizations moving.

Talent Strategy Deep Dives: John and Patrick reveal what they’ve learned about hiring executives who don’t just fit the role but elevate the business, by using a relationship-driven approach.

Actionable Takeaways: Whether you’re a CEO, HR leader, or an executive shaping your next move, you’ll walk away with practical insights on attracting, retaining, and thriving as top talent.

Subscribe to our Podcast on our your favorite platform Youtube, Apple Podcasts, Amazon Music or Spotify!

Looking to make an executive hire or looking for your next executive role? Check us out at readysetexec.com

Are you a C-level executive in the USA? message us about being a guest on our podcast!

Overview:

Welcome to Ready Set Exec, the podcast where executive search meets real leadership stories. Enjoy weekly conversations with Executives sharing insights, best practices and knowledge as well as a biweekly founders meeting where you will join hosts John and Patrick—founders of Ready Set Exec Inc.—as they share insider perspectives from their work recruiting top executives in Sales, Marketing, HR, and Operations.

In this Episode:

In this conversation, Rachel Horn discusses the critical intersection of revenue operations and business strategy, emphasizing the importance of alignment across teams to drive growth. She highlights key metrics for SaaS companies, the challenges of setting realistic quotas, and the necessity of effective communication and collaboration. Rachel also shares insights on leveraging data and analytics, the role of AI in transforming operations, and the significance of building a culture of transparency. Additionally, she offers advice for aspiring operations leaders and reflects on her personal growth and lessons learned throughout her career.

What to Expect Each Episode:

Conversations with Executives: Hear candid stories from accomplished leaders across Ready Set Exec’s network as they share lessons learned, pivotal career moves, and their outlook on the future of leadership.

Industry Insights: Explore the trends shaping leadership in the fields Ready Set Exec knows best—how Sales leaders drive growth, how Marketing executives build brand momentum, how HR shapes culture, and how Operations keeps organizations moving.

Talent Strategy Deep Dives: John and Patrick reveal what they’ve learned about hiring executives who don’t just fit the role but elevate the business, by using a relationship-driven approach.

Actionable Takeaways: Whether you’re a CEO, HR leader, or an executive shaping your next move, you’ll walk away with practical insights on attracting, retaining, and thriving as top talent.

Subscribe to our Podcast on our your favorite platform Youtube, Apple Podcasts, Amazon Music or Spotify!

Looking to make an executive hire or looking for your next executive role? Check us out at readysetexec.com

Are you a C-level executive in the USA? message us about being a guest on our podcast!

Episode notes

Overview: Welcome to Ready Set Exec, the podcast where executive search meets real leadership stories. Enjoy weekly conversations with Executives sharing insights, best practices and knowledge as well as a biweekly founders meeting where you will join hosts John and Patrick—founders of Ready Set Exec Inc.—as they share insider perspectives from their work recruiting top executives in Sales, Marketing, HR, and Operations.

In this Episode:

In this conversation, Lanny Tuchmayer, a legal operations executive, discusses his journey in the legal field, focusing on the growth strategies of his firm, talent recruitment, the impact of AI on legal practices, and the evolving expectations of new generations of lawyers. He emphasizes the importance of work-life balance, the challenges faced by law firms in adapting to modern practices, and the need for effective marketing strategies. Lanny also shares valuable advice for new lawyers and those looking to transition within the legal profession.

What to Expect Each Episode:

Conversations with Executives: Hear candid stories from accomplished leaders across Ready Set Exec’s network as they share lessons learned, pivotal career moves, and their outlook on the future of leadership.

Industry Insights: Explore the trends shaping leadership in the fields Ready Set Exec knows best—how Sales leaders drive growth, how Marketing executives build brand momentum, how HR shapes culture, and how Operations keeps organizations moving.

Talent Strategy Deep Dives: John and Patrick reveal what they’ve learned about hiring executives who don’t just fit the role but elevate the business, by using a relationship-driven approach.

Actionable Takeaways: Whether you’re a CEO, HR leader, or an executive shaping your next move, you’ll walk away with practical insights on attracting, retaining, and thriving as top talent.

Subscribe to our Podcast on our your favorite platform Youtube, Apple Podcasts, Amazon Music or Spotify!

Looking to make an executive hire or looking for your next executive role? Check us out at readysetexec.com

Are you a C-level executive in the USA? message us about being a guest on our podcast!