In this powerful episode of the Light Up Your Life Podcast, Samantha sits down with Susan Ibitz a former political influence consultant, elite profiler, and civilian hostage negotiator for a mind-blowing conversation on how to profile anyone in 30 seconds.

Susan has a Master's Degree in Human Behavior, Behavioral Economics and Neuroscience. She has been recognized by The Chicago Tribune and Psychology Today as one of the top experts in her field for her ability to decode human behavior in real time.

In this episode, Susan breaks down the science behind influence, profiling, and persuasion. She also demonstrates how to instantly read people through facial cues, tone of voice, body language, word choice, and energy. From hostage negotiation psychology to business leadership and personal relationships, this conversation reveals how influence truly works and how you can use it ethically to create powerful connections and outcomes.

In This Episode, You’ll Learn:

• How to profile anyone in 30 seconds using words, timing, and facial features

• The importance of baseline behavior in detecting deception

• Key physical cues: feet, eyes, handshake as indicators of truth or lies

• How language choice and word frequency influence perception and attraction

• How to find the best point of entry to captivate someone’s attention

• Physiological communication differences between men and women

• How to recognize narcissistic and manipulative behaviors in relationships

• How childhood experiences shape our interest in human behavior

• Why being selective with your social circle accelerates personal growth

• Practical profiling strategies for sales, negotiations, leadership, and influence

🤝 Connect with Susan Ibitz:

• LinkedIn: https://www.linkedin.com/in/susan-ibitz/

• Instagram: https://www.instagram.com/susanibitz/

• Facebook: https://www.facebook.com/SusanIbitzHumanBehavior/

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