I am excited to have Sergiy Korolov, who is the Co-CEO of Railsware and co-founder of multiple products

In this conversation, Sergiy Korolov, CEO of Railsware, discusses his journey from software developer to entrepreneur, the evolution of his products like Mailtrap and Coupler, and the challenges faced in the tech industry. Sergiy shares insights on transitioning from service to product, the importance of understanding user segments through surveys, and the role of AI in enhancing productivity. He also reflects on the complexities of email delivery and strategies for competing against larger companies.

Timestamps

00:00 The Journey from Developer to CEO

05:24 Transitioning from Service to Product

10:42 Mailtrap's Evolution and Monetisation

14:57 Controversial Onboarding: The Sign-Up Survey

18:49 Launching Coupler: A New Era

21:56 Technical Challenges in Email Delivery

25:58 Differentiation Strategy Against Giants

29:51 Managing Multiple Products Effectively

33:29 AI's Role in Railsware

38:41 Sales Strategy and Product Growth

42:47 Reflections and Lessons Learned

Sergiy's Links

LDN/ X – https://www.linkedin.com/in/sergiykorolov/

Website – https://railsware.com/

My Links

Podcast: https://lifeselfmastery.com/itunes

Newsletter: https://partner-grow.beehiiv.com/subscribe

YouTube: youtube.com/lifeselfmastery

Twitter: https://twitter.com/rohitmal

LinkedIn: https://www.linkedin.com/in/rohit857/