🚀 Monday Rocketfuel Live is now the Rocketfuel for Real Estate Podcast! A weekly agent mastermind with Joe Herrera, Amy Youngren, Raquel Quinet and Ryan Wykes. 🏡

In this episode we cover why we moved the community to Skool, why a "bad market" is just an excuse, and why Q4 decides your Q1. 📈

Then we play BUY OR SELL 🟢🔴: AI-powered agents, the math of conversations, Ben Kinney's "who do you know?" script, in-person community, one-off AI tools, fake content, and consumption without execution.

We wrap with who we're listening to right now 🎧 (Sharran Srivatsaa, Leila Hormozi, Dan Martell, Ryan Serhant, Chasing Enough, and 5 Naval Ravikant quotes) and what we want Rocketfuel to do by January. 🎯

👉 Join the community on Skool: https://www.skool.com/untdcommunity/about?ref=1d5fea499a9c415f888dde31bb965661

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⏱️ CHAPTERS
0:00 👋 Welcome to the new Rocketfuel Podcast
1:07 From Monday Rocketfuel Live to a weekly podcast
2:05 Why we moved the community to Skool
5:48 Wanting community vs. actually belonging
7:04 Facebook groups vs. Skool
9:04 The COVID lesson: agents' "first responder" moment
11:28 100 open houses in 100 days
12:00 Bad market? Everything else is an excuse
13:04 🤖 Using AI to have more conversations
14:04 Interest rates: U.S. vs. Canada
15:37 Q4 is separation season. Your Q1 is built now
17:10 💍 Nobody's move depends on interest rates
18:05 🟢🔴 BUY OR SELL: the rules
18:39 Raquel buys: becoming an AI-powered agent
22:10 Amy buys: educational webinars
22:25 Joe buys: the math of conversations
25:16 Ben Kinney's "Who do you know?" script
26:00 Ryan buys: in-person community
29:33 Ryan sells: one-off AI tools
31:45 Cancel ChatGPT and use McDonald's chatbot?
33:35 Joe sells: creating fake content
35:00 Amy sells: the highlight-reel pressure
38:52 Raquel sells: consumption without execution
40:34 WHO ARE YOU LISTENING TO?
41:06 Raquel: Sharran Srivatsaa, Leila Hormozi, Dan Martell
42:38 Amy: Chasing Enough by Mandy Balak
44:10 Ryan: Ryan Serhant, and "I might not make $100M, and that's okay"
47:10 Joe: Sharran Srivatsaa + 5 quotes from The Almanack of Naval Ravikant
48:25 LOOKING AHEAD: what we want Rocketfuel to do by January
54:17 🚀 Join us on Skool

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🔥 ROCKET FUEL | MondayRocketFuel.com
A collaborative space for the real estate industry to go further, faster, together.

🏫 Join our SKOOL community (UNTD Community):
https://www.skool.com/untdcommunity/about?ref=1d5fea499a9c415f888dde31bb965661

📲 FOLLOW US: @UNTDCOMMUNITY

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#realestate #realestateagent #realtor #realestatepodcast #ai #leadgeneration

MondayRocketFuel.com

A collaborative space for the real estate industry to go further, faster together.

ROCKET FUEL - MondayRocketFuel.com

Join Our SKOOL community - https://www.skool.com/untdcommunity

FOLLOW US : @UNTDCOMMUNITY
ZOOM LINK : MondayRocketFuel.com

The conversation keeps rolling in the new format of Rocket Fuel Live. The UNTD Community team stay unscripted and real, this week with special guest Emma Pace (founder of Sales Genius and one of the sharpest minds in real estate lead generation and paid ads).

The crew gets into what's actually working right now: why most agents burn their budget chasing cold strangers instead of the warm audience they already have; how retargeting quietly becomes your highest-return marketing; the ad mistakes agents keep repeating; where AI belongs in your ad strategy and where it does not; and how to spend smarter instead of just spending more. Plus a rapid-fire "Buy or Sell" round on paid leads, retargeting, and where your marketing dollars should go in 2026.

Whether you're just starting to run ads or already spending every month, this one's packed with takeaways you can put to work this week. Keep the conversation going in our Skool community (https://www.skool.com/untdcommunity/classroom). New episodes weekly.

Connect with Emma Pace:
Instagram: https://www.instagram.com/paceofbass
Website: https://emmapace.ca