The conversation keeps rolling in the new format of Rocket Fuel Live. The UNTD Community team stay unscripted and real, this week with special guest Emma Pace (founder of Sales Genius and one of the sharpest minds in real estate lead generation and paid ads).

The crew gets into what's actually working right now: why most agents burn their budget chasing cold strangers instead of the warm audience they already have; how retargeting quietly becomes your highest-return marketing; the ad mistakes agents keep repeating; where AI belongs in your ad strategy and where it does not; and how to spend smarter instead of just spending more. Plus a rapid-fire "Buy or Sell" round on paid leads, retargeting, and where your marketing dollars should go in 2026.

Whether you're just starting to run ads or already spending every month, this one's packed with takeaways you can put to work this week. Keep the conversation going in our Skool community (https://www.skool.com/untdcommunity/classroom). New episodes weekly.

Connect with Emma Pace:
Instagram: https://www.instagram.com/paceofbass
Website: https://emmapace.ca

We're back, and we're doing it differently. In the new format of Rocket Fuel Live, Joe Herrera and the UNTD Community team drop the stage personas for a real, unscripted conversation, and kick off with special guest Chris Smith (KNWN Local, Beacon, and one of the sharpest minds in real estate marketing).

The crew gets into what's actually working right now: why the smart move on AI is to speed up, not slow down; the "who not how" mindset that frees you from trying to do everything yourself; how to find the repeatable tasks eating your week and hand them to AI; when to use off-the-shelf tools versus building your own; and why fast, cheap failure beats waiting on the perfect plan. Plus a rapid-fire "Buy or Sell" round on cold calling, YouTube, and paid leads.

Whether you're just getting started with AI or already deep in it, this one's packed with takeaways you can put to work this week. Keep the conversation going in our Skool community (https://www.skool.com/untdcommunity/classroom). New episodes weekly.