Purpose, Peace, Profit: The Simple Framework to Scale Your Consultancy Without Burning Out with Deena Priest
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Purpose, Peace, Profit: The Simple Framework to Scale Your Consultancy Without Burning Out with Deena Priest
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In this episode, Craig sits down with executive coach Deena Priest to unpack the three pillars of sustainable Consultancy leadership: Purpose, Peace, Profit. Along the way, they explore how to spot the early signs of unfulfillment, tackle the fear of selling, and break free from the micromanagement trap. Deena shares why emotional regulation is a non‑negotiable skill for leaders, and how to build a legacy that lasts through smart succession planning.
00:00 — Introductions & Why Founders Lose Their Spark
05:42 — From Consulting to Coaching: Finding Purpose Again
11:37 — The Hidden Signs You’re No Longer Fulfilled
17:41 — Why Most Consultancy Founders Struggle With Sales
20:25 — Breaking the Micromanagement Habit That’s Draining You
24:05 — How to Lead With Confidence (Even Under Pressure)
27:44 — Using NLP to Reframe Setbacks Into Wins
30:32 — Mastering Emotional Regulation for High‑Stakes Leadership
36:07 — Building a Consultancy Legacy That Outlives You
Host Craig Herd
Guest Deena Priest