What would you do differently if you had access to more property management data, industry research, and operator insights than the average business owner?

In this episode, Marc Cunningham sits down with Peter Lohmann, owner of RL Property Management and co-founder of Crane, to explore how Peter uses analytics and an engineering mindset to make better decisions inside his property management company.

Peter shares how RL Property Management operates more than 700 doors while intentionally keeping its systems simple, limiting changes to its tech stack, and using client feedback to identify where the business needs improvement. He explains how NPS survey data uncovered a major problem with maintenance, why business owners occasionally need to override their leadership teams, and why speed of decision-making can be more valuable than waiting for the perfect answer.

Marc and Peter also discuss simplifying your tech stack, avoiding duplicated data, creating separation between the owner and the business, and why stepping away from daily operations can actually make your company stronger.

If you want to make decisions based on what the data is telling you instead of assumptions, this episode offers a practical look at running a smarter, simpler property management business.

Join the CRANE PM group at https://www.joincrane.co/

Property Manager Websites - the highest performing property management website in the industry

Enterprise Bank & Trust - Property Management banking specialists

Rentvine - the property management software you can trust

Reconcile Daily - corporate & trust accounting experts

PMbuild - Marc's education for property managers

Denver Property Management - Grace Property Management website

This podcast is produced by Two Brothers Creative.

AI is changing property management, but the real opportunity isn't simply using ChatGPT to write emails or create content. It's using AI to actually grow your property management business.

In this episode, Marc Cunningham sits down with Lior Abramovich of Blanket to explore how AI is moving beyond basic automation and becoming capable of finding potential owner clients, nurturing leads, personalizing sales conversations, improving owner communication, and helping property management companies reduce churn.

Lior explains the evolution from traditional CRMs that require your team to constantly enter information and maintain workflows to AI-native systems that can perform much of that work themselves. They discuss Blanket's new owner-focused CRM, its AI sales agent, Lead Finder, and how AI can identify and communicate differently with investors and accidental landlords.

Marc and Lior also dig into a larger challenge facing property managers: what happens when the market changes but your business doesn't? From declining investor activity to changing owner profiles, they explain why property management companies need to adapt their marketing, sales, and communication strategies rather than waiting for the market to return to what it used to be.

Plus, Marc shares his perspective on whether the AI revolution is really as unprecedented as the hype suggests or simply the latest major technological shift businesses need to learn how to use.

Check out Blanket at https://blankethomes.com/

Property Manager Websites - the highest performing property management website in the industry

Vendoroo- An always-on AI teammate to handle all aspects of maintenance

Enterprise Bank & Trust - Property Management banking specialists

Rentvine - the property management software you can trust

Reconcile Daily - corporate & trust accounting experts

PMbuild - Marc's education for property managers

Denver Property Management - Grace Property Management website

This podcast is produced by Two Brothers Creative.

What would your property management company look like if it didn't depend on you to keep everything running?

In this episode, Marc Cunningham sits down with Katie Linkous, owner of FIG Property Management, to explore how she has built a successful property management company around trust, accountability, delegation, data, and a willingness to challenge the way things have always been done.

Katie shares how FIG developed a culture where employees can hold anyone accountable, including her, and how dashboards and measurable KPIs help the team identify problems before they grow. She also explains why FIG stopped answering every incoming phone call, eliminated walk-in office visits, and closes the office every Monday, all while continuing to serve hundreds of rental properties.

But Katie's approach extends beyond operational efficiency. She shares how her nonprofit is creating housing opportunities for people facing significant barriers, including young adults aging out of foster care, and how changing one property's rent collection structure increased collections from roughly 76% to 97% in a single month.

Most importantly, Katie explains why she doesn't consider a business successful unless she's creating something she can eventually step away from.

If you're trying to build a property management company that can grow without requiring more and more of your time, this conversation offers a very different way to think about leadership, systems, culture, and what business success actually looks like.

Contact Katie Linkous at https://figpminc.com/

Property Manager Websites - the highest performing property management website in the industry

Vendoroo- An always-on AI teammate to handle all aspects of maintenance

Enterprise Bank & Trust - Property Management banking specialists

Rentvine - the property management software you can trust

Lending One - real estate loans for investors

Reconcile Daily - corporate & trust accounting experts

PMbuild - Marc's education for property managers

Denver Property Management - Grace Property Management website

This podcast is produced by Two Brothers Creative.